Why Create Restaurant Mobile Apps?

Curious about the importance of developing mobile apps for restaurants? This article will explain why a mobile app is crucial for your restaurant business. The simple truth is your restaurant needs a mobile app, and it can be fatal for your business. Whether you’re a café owner, a bar owner, an aspiring restaurateur, or already running a successful restaurant, entering the realm of restaurant apps is imperative. Failing to do so risks being left behind by the competition. Food delivery app development services is a fast-growing industry, so it is crucial to monitor and respond to trends.

Why perform mobile app development for restaurants?

Mobile apps, for example, from Celadonsoft, represent a substantial revenue stream for restaurants, as exemplified by the success of Starbucks. The company, a trailblazer in mobile transactions, has generated $10 billion in revenue since introducing its mobile app. A staggering $1.6 billion of that revenue was solely attributed to the mobile app, with 16% of their monetary transactions occurring through the app. Considering this impressive impact, here are six compelling reasons why investing in a mobile app for your restaurant is a strategic move:

Most Restaurants Fail

Running a restaurant has inherent risks, and the statistics are stark. Research from Ohio State University reveals a challenging landscape:

  • 60% fail within the first year.
  • 80% go bankrupt within five years.

To fortify your business, consider investing in custom restaurant app development. This strategic move expands your customer base and provides incentives for customer engagement.

Consider this: 60% of local searches on mobile convert into paying customers within an hour. Recognizing this value, let’s explore how to initiate the process of securing your restaurant’s future through app development.

Location-Based Deals

Attracting customers to your restaurant is best achieved through enticing deals; a mobile app can be instrumental. Offering location-based deals is particularly effective, as most customers download your app to access special offers, fostering customer loyalty.

To embark on this strategy for your restaurant, we’ll outline the steps to create your app. While services like Foursquare and Yelp have utilized this approach for years, having your own app provides additional benefits. Consider incorporating GPS coupons, where app check-ins yield rewards, or iBeacon technology to track users’ locations and send targeted notifications. These tactics draw people in and cultivate loyal customers, ultimately boosting your profits.

Online Ordering

Implementing a mobile app for restaurant ordering can transform your revenue stream. Customers today prefer the convenience of online ordering over phone calls. Here’s why it’s crucial:

  • Millennial Appeal: A restaurant locator app attracts millennial clients who favor online ordering.
  • Lucrative Market: Online ordering is a $9 billion industry, offering substantial revenue opportunities.
  • Convenience Matters: Providing a hassle-free ordering experience from the comfort of customers’ homes is key to increasing orders.

I’ll guide you on starting your restaurant’s mobile app development, unlocking the potential of online ordering for your business.

Loyalty Programs Made Easy

Traditional loyalty cards are outdated. Consider Pizza Ranch, a local pizzeria whose loyalty program resulted in a 67.6% business increase and a 780% ROI. Embracing mobile app development for your restaurant is crucial, and here’s why:

  • Boosted Customer Return: Encourage frequent visits through push notifications and special offers, surpassing physical punch card limitations.
  • Brand Retention: Proactively reach out to customers, keeping your restaurant top-of-mind with exclusive deals and reminders.
  • Wide App Adoption: 52% of restaurant-goers are willing to download apps for deals and promotions, expanding their market reach.

Investing in a mobile loyalty program is strategic, effectively enhancing customer retention and driving business growth. Let’s explore how to start this journey for your restaurant below.

Streamlined Order Fulfillment and Payment

Building a restaurant mobile app goes beyond revenue – it solves operational issues. Without an app, staff are tied to phones, cashless customers face hurdles, and order mix-ups occur. A mobile app streamlines process:

  • Staff Efficiency: Frees staff from phone duties, improving in-house service.
  • Payment Convenience: In-app payments accommodate cashless customers, enhancing order flexibility.
  • Order Accuracy: Reduces mix-ups and misunderstandings through a streamlined ordering process.
  • Stress Reduction: Alleviates desk and delivery staff stress, improving efficiency.
  • Customer Satisfaction: Simplified processes lead to accurate orders, boosting customer satisfaction.

In the long run, this saves money and enhances staff efficiency, creating a positive experience for your restaurant and customers.

Free Advertising and Referrals

A mobile app with incentives for sharing and referrals can significantly boost your restaurant’s visibility. Referrizer’s data indicates that 83% of customers are willing to refer friends, but fewer than 29% do so without incentives. By implementing a mobile app that rewards points for social media shares or friend referrals via SMS, you can tap into this potential, turning customer referrals into powerful, cost-effective advertising. This fosters loyalty and increases your Return on Investment.

How to Start Mobile App Development for Restaurants

Embarking on the journey of developing a mobile app for your restaurant might seem daunting, but fear not – I’ve got you covered. Let’s break down the process to get you started:

  • Define Desired Features: Clearly outline the features you want for your apps, such as mobile ordering, loyalty programs, location-based deals, and more. If you’re using the Appy Pie app, you’ll have the flexibility to incorporate additional features later.
  • Find App Developers: Seek out experienced restaurant app developers who are willing to take on your project. This step is crucial, as the right developers will play a pivotal role in bringing your app vision to life.
  • Collaborate with Developers: Work closely with your chosen app developers to design and implement the desired functionality. Effective communication during this phase ensures that the app aligns with your restaurant’s unique needs.
  • Soft Launch and Gather Feedback: Release the app to a limited audience, perhaps a small group of customers, and actively seek feedback. This soft launch lets you identify potential issues and gather valuable insights from real users.
  • Iterate Based on Feedback: Take the feedback received during the soft launch seriously. Collaborate with your developers to make necessary adjustments and improvements. This iterative process ensures your app becomes more refined and user-friendly.
  • Public Launch: Once you’ve fine-tuned the app based on feedback, confidently launch it to the public. This could involve a broader marketing strategy to attract a wider audience.

Remember, while finding the right developers can be challenging, it’s a crucial step in the process. Their expertise will be instrumental in shaping your restaurant’s mobile app into a valuable asset for you and your customers.