Public organizations are now practicing social media archiving in massive numbers; for some, social media is still a new frontier in official communication. The same rules apply to agency-affiliated social media profiles, whether they are on Facebook, Twitter, Instagram, or any other platform. An agency’s social media conversations are archived in a secure database that anybody can search with an internet connection, such as an employee or a public member.
Why does your organization need social media archiving?
Social networking is unavoidable in today’s environment. Millions of people use social networking sites to share thoughts. Social media has replaced traditional communication routes like mail, phone, and email.
Social networking is already being used in the workplace. On Twitter and Facebook, a billion people discuss essential business issues. eDiscovery of these interactions is essential in legal matters. Companies could lose millions of dollars if they didn’t submit social media statements for court.
With the rise of social media, businesses must be mindful of the risks. Businesses must now archive social media discussions to mitigate these risks, ensure proper use, and avoid potential litigation.
Preventing Inappropriate Social Media Use
Even if some employee misuses your organization’s social media network, archiving will save you from headaches. You will already have the old communication, comments and can easily prove your case. According to a poll, some 13 percent of firms have terminated an employee due to a social media post that revealed approximately 79 percent of organizations don’t archive their users’ social media information.
Businesses are increasingly turning to social media for team communication
According to the poll results, the average worker spends 28 minutes on social media during working hours. In terms of work weeks, this equates to 2.9 weeks each year. Because of the transition in communication from email to social media, businesses must preserve social media interactions in the same way they archive email communications according to industry standards.
Data Breach of the Company
According to research, 13 percent of firms have suffered confidential or sensitive data leaks through Facebook, 9 percent have experienced it through Twitter, and 10 percent have experienced it through LinkedIn. This loss of information can result in a tarnished reputation, the possibility of legal action, and the loss of unimaginable sums of money.
Despite rules, court decisions, and other guidelines indicating that social media content should be stored, the vast majority of businesses do not archive social media content. There are several restrictions and ideas for social media preservation and usage, and the organizations have to comply with them, or otherwise, they have to face the penalty.
These regulations about archiving social media content are not just for one sector. All the sectors such as government, health, financial and commercial sectors have to archive their social media accounts.
For commercial sectors, the FRCP states that “No matter where an employee posts something connected to the company’s business on social media, the item is nonetheless discoverable under the FRCP standards. Even if it is not required by business policy, archiving and monitoring this content in a separate bin may be necessary to address personnel privacy concerns”.
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