Like any other part of the world, the popularity of online gambling in Sweden has rapidly grown over the past few years. Nowadays, it is not uncommon to find some of the most popular searches in the country are for online betting sites and casinos. Though it is believed that jackpots opened the Scandinavian conservative market when people progressively won huge amounts, several other reasons made the Swedish gambling market attractive to online gamblers. Below are some of the reasons.
Swedes Naturally Love Gambling
Like any other Scandinavian country, Sweden has a large population who gamble regularly. This is because Swedish people are among those with the highest disposable incomes, meaning they can have some money for gambling. The country’s economy is strong and stable, plus there are steady jobs.
Numerous Online Casinos
The constant supply of online casinos in Sweden is another reason why gambling is popular in the country. Also, these casinos provide attractive bonuses and promotions, like the welcome bonus for new users. In addition, since these promotions are sometimes not attached to any wagering requirements, Swedish gamblers can enjoy huge winnings without depositing any money in their accounts.
The attractive bonuses also enable players to try new game options and decide if they match their gambling needs. Between 2019 and 2021 the Swedish market has several resrictions imposed and the gambling market was regulated and re-regulated. However, towards the end of 2021 the restrictions were lifted and casinos could start offering bigger bonuses that that 100 SEK limit (10 euros) that the regulations required. Several sites including https://www.casinowings.se, www.slotsia.com and https://www.casinobonusar.nu/ provide a good overview of some of Sweden’s best online gambling sites, their bonuses but also information about regulation.
Though most governments view the gambling industry with suspicion as a source of gambling addiction among citizens, Sweden has been an exception to the rule since it opened up its market for online gambling. The new gambling act introduced in 2019 allows gambling companies to operate in Sweden if they have a licence and comply with the set regulations. This attracted more gamblers since it means that Swedish gamblers have a safer market to play for money.
The banking industry in Sweden has been very supportive of the online gambling industry in the market even though last year it was claimed that some Swedish banks had severed ties with operators. Yet, most banks in the country support payments to online betting sites and casinos. One can also make payments using debit cards or Cryptocurrencies like Bitcoin.
With only 10€, you can log into an online gambling site and start gambling in Sweden. The system is better than other countries’ banking systems, where most banks do not do business with online casinos, even if gambling is legal.
Numerous Gambling Options
Gamblers in Sweden have access to a wide variety of options for online gambling. One can choose from various games, including slots, poker, roulette, baccarat and blackjack. The online casinos also deal with various developers, including Micro gaming, IGT, Playtech, Evolution Gaming, Big Time Gaming and Elk Studios. Such options attract a broader gaming audience than places where gambling is overregulated.
Strong Internet Penetration
Almost everyone in Sweden has a smartphone, making it easier for online gambling platforms to reach out to gamblers through mobile-friendly websites and mobile apps. In addition to mobile use, gamblers can also use their computers, thanks to the fast internet services in most private homes and apartments.
Smart Marketing by Online Casinos
Another reason for the rapidly growing popularity of online gambling in Sweden is how online casinos have used smart marketing techniques to promote their business. Casinos use famous Scandinavian stars, like Zlatan Ibrahimovic, Johnny Lodden and Ola Amundsgard, as brand ambassadors, catching the attention of millions of sports lovers in Sweden.
This use of National sporting stars also creates a positive image of the gambling business, giving it a public acceptance that may not be available in other parts of the world.
In addition, the introduction of the additional anti-match-fixing and money laundering clauses by the Swedish Gambling Authority prevents the manipulation of sports events to offer gambling benefits. Such changes improve gamblers’ security when using online gambling platforms.