Regardless of the type of business you run, you need to make it easy for people to pay you for your product or service. That potentially includes paying a small fee so that you can accept credit and debit cards. Here is why.
A really easy way to take payment
But before I dive into the why, I am going to tell you about a useful service called a virtual terminal. This innovative payment product makes it super easy for a business of any size to accept cards, in a number of different ways. It can be used for online or over-the-phone payments and it can even be connected to a Payanywhere card reader (click the link for more information) for face-to-face transactions.
The system efficiently checks everything is OK and processes the transaction – you can even create recurring auto payments if needed. You can then prepare the client’s products for pick up, drop off, or posting.
Many big companies, such as insurance firms, use this type of system to take payments from clients over the phone. Service providers like plumbers and builders can also potentially use the system.
People like things to be quick and simple
The fact that is so quick and easy for both you and your customer is perhaps the biggest benefit of this type of system. Nobody needs hassle in their lives. They want to be able to seamlessly complete the purchasing transaction.
Being able to accept cards helps to legitimize your business
Your being able to accept credit and debit cards also makes it easier for potential clients to trust you. They assume that the banks would have checked you out to make sure you are legit before giving you the facility to accept payments in this way.
Paying by credit card potentially benefits your client
In some countries, paying with a credit card provides consumers with another layer of protection. If they buy something from you that is faulty and for some reason, you will not be able to refund their money, they may be able to get the money back through their credit card provider. You can read about this here.
Some consumers will need to spread the cost
At the moment, a lot of people are struggling to make ends meet. They would like to pay for everything in full at the time that they make their purchases but simply cannot afford to do so. They have to spread the cost. Something that buying things with their credit card allows them to do. If you do not accept credit cards and your competitor does, this type of consumer has little choice but to buy from them instead.
As you can see, there are many good reasons to accept payment via credit and debit cards. The sooner you start to do so the easier it will be for people to buy from you and the faster your small business can grow. If you are still not sure about doing so, this short article walks you through the decision-making process and does so in detail.
Interesting Related Article: “Ensuring a Secure Payments Experience“