Your website is the face of your business. It represents all that you do. It is the first thing that people see when looking you up online. The first impression that your website has can mean the difference between getting a conversion versus clicking back to the Google SERP (Search Engine Result Page).
For startups who need business leads from wherever possible, a website is crucial to get genuine business leads. In this post, we look at why startups should have an attractive web design for garnering leads and boosting brand reputation.
Your website represents your brand identity – Brand identity separates you from your competitors. Brand identity is represented through-
- Logo variations
- Word mark
- Image and content style
- Graphical elements
- Brand style
- Visual Identity on social media
Many large corporations have a dedicated team for maintaining their brand identity and reputation. Though startups usually do not have the resources for this, they can monitor whatever is posted online with the help of professional web design services like Rentech Digital.
Tells a Story – People love to hear stories. You could represent your company history and other details with the help of a story that people could relate to. It doesn’t need to be in the form of text, you can use images, GIFs, videos, and graphics to let your website visitors understand and interact with the website. This helps in boosting brand identity while also garnering the people’s interest.
Best way to showcase your products & services – Your website should act as a product brochure. Here, you can explain your product details, which problems it solves, and how you can help them. You can also include videos that demonstrate your products.
Grab visitor’s attention – No one is going to sit and read pages and pages of content. What people want is interactive content. This means having short paragraphs, using bullet points, images, text, and videos to create a wow factor. This entices visitors to interact with the content and eventually become genuine customers who can contact you.
Spread Awareness – What challenges does your product or service solve? If you want to attract people to your website, it should be informative and interesting, something that people would like to read. You could add blogs stating how your product or service can be used and add case studies showing how people have benefitted from using your products.
Trust & Credibility – A well-designed and developed website help prospective customers judge your startup’s business intent. On the other hand, a website with outdated content, poor graphics, and no images isn’t taken seriously. A well-developed, professional-looking website that is up-to-date helps earn potential customer’s trust.
Easy accessibility – A website helps represent your company 24×7. When any person wants to purchase something from you, the website acts as an interface where they can reach out to you or know more about you and your company. With all relevant details available online, it reduces the burden on your staff by drastically reducing inquiries. With a website, prospective customers can get all the details they want and call/email you only if they need to clear some doubts or get some other work done.
Makes your business searchable in the SERPs – With a website, you can stand head-to-head with your competition. If someone wants to do a background check on your company, they only need to Google you. With this, they will find whatever they need to know about your business- customer testimonials, customer reviews, where you are, your geographical reach, company history, and so on.
However, if you want to remain relevant to your competitors, you have to ensure your website is SEO friendly and efforts are made to do all kinds of SEO activity regularly. Getting your website SEO-friendly is a constant process requiring you to dedicate some time to this every day. If you do not have this time or the expertise required for SEO, it makes perfect sense to hire a company who offers affordable SEO services to get this job done.
Compete with your competitors – When you have an SEO-friendly website, it becomes easier to compete with your peers for online leads. Whenever anyone searches for keywords relating to your niche, you rank amongst your peers. With the help of a professional SEO-friendly website, you can compete with your competitors for every business lead out there.
Summing it up
A well-designed website will help accelerate the number of leads that come your way. It is crucial to not let go of any leads that can come your way, an SEO-friendly website can help you get yourself the right leads organically without spending a bomb on conventional marketing. When you add pocket-friendly digital marketing to the mix, you can expect more business leads from social media and other sources. Though you are a startup, you can be the David against your Goliath competitors with some clever digital marketing techniques.
You may be interested in: How to Create a Strong Visual Brand Identity