Why Should You Use Google Keyword Planner For your Website

Google Keyword Planner is a free tool that helps you find the right keywords for your website. It’s a great way to see what people are searching for and compare those search terms with your own.

Google Keyword Planner - image explaining what it is
Image created by Market Business News.

The idea behind this tool is that it helps you determine which words are more popular than others, and thus better rank in search results. If you can rank higher on search results pages (SERPs), more people will click on links from your site and you’ll get more organic traffic as well as referral traffic from other sites.

Google Keyword Planner is one of the tools that you can use to find out what people are searching for on Google. It’s also a great way to make sure that your website is optimized for the keywords that people use most often.

Here are some reasons why you should use Google Keyword Planner:

You Can Find Long-Tail Keywords

If you want to rank for specific keywords, then you need to create content that will attract traffic from those specific keywords. The best way to do this is by using long-tail keywords (e.g., “long-tail keyword”). These are more specific than broad match and exact match keywords, but less specific than phrase match and broad match keywords.

  1.   You can use Google Keyword Planner to see what people are searching for on your site.
  2.   You can also use it to see which words are increasing in popularity and which ones are decreasing in popularity over time.
  3.   You can use it to help you create additional content for your site or blog that will rank higher in search engines once published (like videos, eBooks, and more).

For example, if you want to rank for “wine,” then your target keyword should be at least 2 words long (e.g., “wine”). However, if you want to rank for “best wine ever,” then your target keyword should be at least 3 words long (e.g., “best wine ever”).

It’s super easy to use

If you’re looking for an easy way to brainstorm new keyword ideas, this is the tool for you. All you have to do is input your competitor keywords into the tool and it will give you an idea of how competitive each term is in terms of difficulty and competition.

  •         It provides data-driven recommendations for keywords
  •         It helps you see the competition for each keyword
  •         It gives you information about long-tail keywords

It gives you expert advice on which keywords are good for SEO and which ones aren’t. This is great because it gives you an opportunity to learn from other people who have been successful with specific keywords.

For example, if somebody searches for “cheap hotels,” Google Keyword Planner might tell them that “Cheap Hotel” isn’t a very popular keyword but instead tells them that “Best Hotel” would be a better option since there are more searches related to this term than others like “best cheap hotel.”

Interesting Related Article: “Getting Started with Google Ads: A Beginner’s Guide to PPC Advertising