Introduction
Many marketing agencies, as well as businesses, seem to sleep on video marketing/advertising these days, and it’s quite baffling, to say the least, video ads represent a new medium of advertising to get your product or service out to a wide audience.
You can market yourself/your company on all different kinds of websites that are viewed by millions of people each and every day. In this article, we’re going to explain just how effective video advertising is. Keep reading to find out more.
1. Customers are Watching Videos
You already know how popular video and streaming sites like YouTube and Twitch are. These websites allow companies to pay for ad space. Billions of people watch these sites every year, and you can get in on them. Did you know that over four billion YouTube videos are watched daily? This sounds to us like a goldmine of advertising potential.
2. Sales Conversion
You don’t have to put ads at the start of YouTube videos to be considered a “Video Advertiser,” even making videos featuring your products and sticking them up on eBay or another online retailer counts as video advertising.
People tend to buy more products when there are more than just a few images to look at; people like video showcases. If you have a video of your product or service, then the likelihood that each view will be turned into a sale is astronomically higher than if you didn’t
3. Videos Spread
You’ve all seen a viral video before. You probably have a Facebook or Instagram account; you more than likely share videos with your friends and family. If you can make a fun and entertaining video ad, then people are likely to share it around. If it’s shared around, then logic dictates that more people will see the video.
The more people that see the video, the more likely they are to share it with other people, and then you get a domino effect. More views = a higher chance of a sale.
4. SEO
Search Engines give priority to web pages that have videos embedded within them. If you can produce an effective video and then embed it on a webpage, you’re much more likely to appear higher in search engine rankings.
Think of all the times you’ve clicked on the first or second result of a Google search. Now imagine that but with thousands of people. Loads of people are going to see what you have to offer if you utilize this effectively.
5. Videos are Fun
Some people really don’t mind reading, but others find it quite boring. People are more likely to stick with an entertaining video than they are an article. These days people love simplicity. Why read an article when a video can teach you the same thing in a shorter amount of time?
Getting into video advertising helps keep your service or product marketable to younger audiences and people that prefer videos over reading.
6. Analytics
Since videos are the most popular form of entertainment online now, the analytics have advanced to match. You can see how well videos perform and what works well for you and what doesn’t. This is much easier than trying to figure out why a long, boring article isn’t performing so well with readers.
Conclusion
As you can see, if you learn how to use video ads effectively then your sales potential increases dramatically. More and more people are watching online videos rather than tv or reading. People find them more fun and engaging. If you’re not sure about how to get into video advertising, then there are plenty of marketing agencies out there who would be more than happy to help you.
Interesting related article: “The importance of video marketing.”