Creating a webpage is not easy for a novice. If your website is not done properly you can struggle to see the conversion rates and revenue you desire. There are many small mistakes that are commonly made by businesses that stop your website making money and your company gaining new customers.
In this article we will discuss these common mistakes, and how to avoid them in-order to get ahead of your competitors and to help your company grow. If you take into account the issues outlined below you will be able to see a vast change in traffic and conversion rates for your website.
Slow loading webpages:
It is generally considered that a webpage that takes more than four seconds to load is too slow. A slow webpage means customers are more likely to leave as they grow impatient. Recently Google released figures that showed that a good webpage should only take a maximum of three seconds to load in order to keep customer and visitor retention. Unfortunately as many as 70% of webpages take seven seconds or longer to load, causing frustration to the visitor.
This is not the only issue caused by slow loading webpages. According to PWD who wrote an article on the topic entitled “Our Tips & Tricks for Google Ranking Factors”, there are various factors that effect a webpages Google rankings and slow webpages can cause detrimental effect to your rankings on a Google search. The lower the rankings of your website on Google search the less likely a customer is to view your website as most people do not go beyond the first or second page of a Google search. It is for this reason very important that you ensure that your webpage is fully loaded according to Google’s metrics within three seconds in order to ensure visit to retention and also that your page your seen.
When ensuring that your webpage is optimised for fast loading, it is important to note that a slow server speed can also cause your webpage to not load properly and slowly. A slow server can indicate an intrinsic problem that needs to be resolved.
Fonts can go a long way to creating an impression on a potential customer and converting them into a current one. Certain fonts can be difficult to read and affect visitor’s cognitive fluency. Cognitive fluency refers to a visitor’s ability to understand and read what is written in front of them with ease. This can be seriously affected by fonts that are cursive or handwritten.
When choosing a font try to keep in mind that it may look pretty but it is difficult to read. Ask family and friends for their opinion and try and put yourself in the shoes of someone who is visiting your website for the first time to try and gauge whether they can read and understand what you have written. A visitor is much more likely to abandon the website if it is causing them extra effort when trying to understand and read it.
Similarly, it is very important that you stick to just one front throughout your whole website. More than one font can cause confusion and again affect the cognitive fluency of your visitors, causing them to leave your website and opt to give their business to your competitors. Because it will distract them from the message that you are trying to convey by confusing them visually.
Your content isn’t targeting your potential customers:
A very common mistake occurs when content is being created for a website. A lot of people, when Creating a website tend to focus on providing potential clients with information about their business and how great they are. The problem with doing this if you are not letting clients know what you can do for them how your product or service could help make their life easier. It isimportant to highlight problems that your customers might be facing, their desires and even their goals and how you will help achieve this and rectify their problems.
It is also important to make sure that the information that you are putting on your website is easily readable and scannable by your visitors. Most visitors do not have the time to read your article in great depth, and often scan through only reading of the 28% of your content. For this reason it is important to ensure that content is not only easy to read but also easy visually. Make sure paragraphs are kept short and clearly defined with subheadings, as well as containing easy to read lists and bullet points to allow readers to navigate through your website more easily. Do not compact your website with too much information in one area. Leaving white space enables your readers to navigate and read without getting visually confused.