It’s probably safe to say that you don’t think about your business card much. It’s a small piece of printed cardboard, after all. But that doesn’t mean it isn’t important. Just the opposite is true. A business card represents you and your company to potential new connections, partners, or customers.
Consider using a professional headshot instead of a stock photo for your next business card design to ensure that people notice your card when they see it for the first time.
It’ll Tell People Who You Are Immediately
A business card is the first impression most people are going to have of you, so it’s vital that you make the right impression. Here are a few reasons why you should invest in professional headshots near me:
If someone were to flip through a stack of business cards and see a stock photo of a professional model on one of them, they’re likely to put it down and forget about it. But if they flip through the same stack and see a professional headshot of someone who looks like a real person, they will be more likely to keep that card in their hand.
So, if you want to stand out as an individual rather than another cog in the suit-and-tie machine, ditch the stock photo and choose a professional headshot instead.
A professional headshot on your business card immediately tells people who you are.
You’re not a nameless model – you’re a specific person with a specific personality, experience, and set of skills. As a result, people are more likely to keep your card in their hands.
It Shines a Light on Your Brand
You most likely have a brand to maintain if you’re a freelancer or small business owner. As such, a professional headshot on your business card helps people understand your brand better and can act as a visual indicator of how your company is run.
For instance, if you’re using a serious, in-the-office headshot, your clients will know that you’re a serious business that takes things seriously. If you’re using a more relaxed headshot to represent your business, your customers will know that your brand is relaxed, open, and accessible.
It Gives People Confidence in Who They’re Dealing With
To put it bluntly, a professional headshot on your business card gives people confidence in who they’re dealing with. People are much more likely to trust or recommend a business or service from a company whose employees are more ‘visible’.
A professional headshot helps build that trust. It signifies that your business is trustworthy and professional and that you know what you’re doing – even if you don’t have years of experience.
While using a stock photo may be cheaper and easier, it makes your card blend in with the rest of the pack. Moreover, it may even be counterproductive and make your business seem less trustworthy.
Using a professional headshot instead does exactly the opposite. A professional headshot on your business card instantly gives your business a professional edge. It sets you and your business apart from everyone else in the room, making you memorable and much more likely to get that next appointment or lead.
A stock photo may be a great way to introduce your brand when you start, but it’s a bad way to represent yourself as a business owner in the long run. A professional headshot on your business card instantly lets people know who you are and what your brand is about. It shows that you’re a real person and knows what you’re doing.
It doesn’t cost much to hire a photographer and get your professional headshots near me taken, and it’s worth every penny.
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