Wix vs. WordPress: Top 5 Differences You Should Be Aware Of

Wix vs. WordPress has become a widespread debate subject today. Of the two, WordPress is the most popular, powering over 30% of the websites. However, Wix has evolved to become a worthy challenger in website building.

But how do Wix’s features stack up against the popular WordPress?

Wix vs WordPress image for article - 444444Ease of use

Although it’s powerful and flexible, WordPress has a steeper learning curve. On the other hand, Wix prioritizes user-friendliness, and you don’t even need coding skills to create your website. It has a simple drag-and-drop editor that even the basic user can master.

Apps and plug-ins

Both platforms allow you to use external extensions to increase functionality. WordPress labels them as plug-ins, whereas Wix refers to them as apps.

As for Wix, you get to choose from over 300 apps. While some are free, most of these apps come at a price, with either a one-time fee or an ongoing subscription attached. Similarly, WordPress provides free and paid plug-ins. Since WordPress in an open-source platform, it wins this section with over 60,000 plug-ins to choose from.

It is important to note that not every plug-in will work with your theme. Also, you have an option to add custom codes to your site, which is not available in Wix.

E-commerce & Blogging

Wix has a built-in commerce option filled up with useful sales features. It also provides users with over 100 templates to create an online store. All you have to do is subscribe to any of the dedicated commerce plans.

For e-commerce with WordPress, you will need e-commerce plug-ins such as WooCommerce, BigCommerce, and MemberPress.

When it comes to blogging, both offer comprehensive tools. Wix provides you with basic blogging features, a built-in media library, and throws in a Wix Blog app. WordPress provides the same and adds even more.

You get an option to add images on top of a blog post or set your post invisible to readers. However, the lack of a free library of media in WordPress is a big drawback.


For Wix, you can choose from a long list of apps such as Site Booster and Rabbit SEO. The equivalent of those apps in WordPress is Rank Math and Yoast SEO. The apps are available at different prices and come with various SEO features.

Although both platforms provide extensions to ensure the success of your website, most bloggers find WordPress the better choice in terms of SEO.

Content migration

Just like we move in and out of apartments, you may need to move your website from one host to another. The movement could either be a simple content transfer or site migration as a whole. Either way, you need content portability.

On account of being self-hosted, the process of moving content is a little bit hard in Wix. You have to do it manually, which can take longer if you have a lot of content. Sadly, Wix doesn’t provide an option to export your site.

WordPress has a simple content migration process. You need to back-up your content and then use plug-ins like All in One WP Migration or Updrafts. There’s also an option to export your site.


If you know your way around website building and don’t mind the learning curve, WordPress is the way to go. However, if you want a more straightforward path creating a site, Wix is your platform.


Interesting related article: “What is the Web?