By: Justin Huddy, CEO and Founder of Radius Care
It’s a common rabbit hole too many seniors and caregivers fall into: “biopsy by Google,” as one doctor once called it, where people search endlessly online for health information from websites lacking personalization and credibility. Medicare patients who often struggle with two or more chronic conditions as well as cognitive decline are particularly vulnerable to the back allies of the Internet, as are the adult children who care for them and are already burdened by work and family responsibilities.
An estimated 18-percent of the United States population is on Medicare. Why in 2022 are patients still searching the Internet to find answers to their healthcare questions? The 1996 Health Portability and Accountability Act (HIPAA) created federal standards guaranteeing patients the right to access their health data at any time while maintaining patient privacy. However, more than a quarter century later, America lacks standardized platforms to find reliable health data. Given the sheer number of Medicare patients, the fact that more people are living longer, the substantial need for accurate health data, and the ongoing pandemic that continues to affect systems and families at every level, why aren’t more companies creating single-portal platforms to make decision-making easier for patients and families?
I experienced this frustration firsthand after my mother was diagnosed with stage 4 breast cancer, and we were unsure of how to get her the best care. Not wanting other families to go through what I did, I launched Radius Care, a website and free app that provides Medicare members and their family care advocates access to their medical records as well as personalized guidance on healthcare needs through a secure platform. Managing care is overwhelming but it doesn’t have to be. As an approved Medicare partner, Radius Care utilizes AI/ML to review historical healthcare data points and transaction details to deliver customized recommendations based on patients’ unique needs and locations. Instead of jumping from platform to platform, information is in one place, including how to find outcome-rated physicians, healthcare facilities, and services, as well as receiving diagnosis-specific recommendations.
Moreover, this information is updated every time a patient’s health profile changes, such as a diagnosis or an emergency room visit, creating a seamless approach that’s proactive versus reactive. Alerts are sent to patients and family caregivers instead of them seeking assistance. This is a game-changer for Medicare patients and their families who, when facing critical healthcare decisions, are left scrambling for answers.
We have an opportunity to leverage HIPAA and patient data in a way that advances value-based care while eliminating guesswork, deficiencies, and wrong turns. Families juggling their well-being, and already short on time and resources, shouldn’t have to pursue individual doctors about updating and transferring medical records between practices or moving insurance information from one platform to another. Radius Care continues to push for change in healthcare management, and I call on more companies to follow suit. We already have the technology in hand to improve patients’ access to their health data. After all, under HIPAA, everyone has a right to their individual health information so that they can make the most informed decisions for themselves, their loved ones, and their future.
You may be interested in: Types of Advertising: What’s Best for Your Company?