How to Increase Membership in an Organization

As an organization, getting as many people as possible to believe in your brand and sign up to your company is crucial. Whether you’re just starting out or you’re a long-established business, attracting new members is important. Thanks to technology, there are all sorts of methods that you can use to your advantage, helping to spread awareness of your organization. With that in mind, here are 10 ways to increase membership in your organization.

Offer an Incentive

To increase your membership numbers, why not offer an incentive? Promotional items can be a great way to motivate people to try out your products and services. Whether it be a branded t-shirt, reusable water bottle, keyring, or a subscription to a publication, providing exclusive offers and incentives with each membership tiers can make a big difference. Customers want to feel appreciated and valued, so pulling out all the stops is crucial.

Use Social Media

With billions of users from across the globe accessing social media platforms like Facebook and Twitter every day, creating a business page for your organization can be a great way to promote membership to potential new members, as well as serving as an area for current members to engage with one another. Keeping your members updated with the latest goings-on in your organization is important. To reach out to new people, you should encourage your current members to promote your business page to their friends, helping to grow your organization.

Offer a Discounted Rate

We all like to save money where we can, so for a limited time, why not offer a discounted rate for anyone who wants to become a member of your organization? Whether it be 10% off the regular price, or a 2 for 1 deal, lowering the price can help to motivate potential members into joining your brand. Make sure to promote any offers and deals on your website, social media pages, as well as via email.

Create a New Membership Level

Another way to entice people to become a part of your organization is by creating a new membership level. This can help your company reach out to a new target demographic, as well as add variety to your brand. For example, if you want to target a younger audience, why not add a student level? Engaging with college students by using market research can make a big difference. Make sure to outline all the benefits of the membership on offer, helping to secure new interest in your organization.

Host a Networking Event

Networking in business is incredibly important, so why not consider hosting your own networking event for your current members? To get more people on board, encourage your existing customers to bring along guests who may be interested in what you have to offer. Showing potential members what your organization is all about can steer them in the right direction. Offering membership information packets is a good way to market where you can. You may want to look at Company Folders because they have the biggest selection of standard 9×12 business folders. If you have documents that you want potential members to look through, getting things off to a good start by having your logo printed on the front of the folder can make all the difference. You can include other marketing materials inside, such as business cards, leaflets, flyers, and brochures.

Ask for Feedback

As an organization, it’s important to be open to change. Listening to your current members about their experiences can help you understand what sort of things you need to improve. Once you seek out opinions, you will be able to make adjustments to your membership benefits to help attract new people to your brand. Asking for feedback is important for any organization, so as the owner, you will need to know how to handle constructive criticism from your members.

Keep Existing Members Happy

As your membership count goes up, it’s important not to forget about your current members. Trying to find the balance can be challenging, however, showing that you value those who have stayed loyal to your organization can increase the chances of them staying with your business. You may want to consider offering exclusive perks to the longest-serving members as a gesture of goodwill.

Create Your Own Blog

If you have a website already in place, you may not realize the benefits that a blog could bring to your organization. Starting your own blog can be a great way to communicate with your customers, helping to build a strong and loyal community. Before you begin posting content, you should have a think about who your target demographic is.

Use Email

As one of the original online marketing staples, you should never underestimate how powerful email marketing can be. Sending out a monthly email newsletter can be a great way to let your current members know about the latest developments in your organization. Using your newsletter to deliver timely updates, as well as reinforcing membership value for money can help keep your business running smoothly.

Begin the Renewal Process Early

While you may attract a lot of new interest to your organization, it can be all too easy for members to forget to renew their subscription, therefore, it’s up to you to remind your members early about their membership. To stand out from the crowd, you will need to come up with new and exciting strategies to ensure your members stay interested in your brand. One way to do this is by reminding them of all the fantastic benefits that they can receive if they stay subscribed to your business.

No matter how long you’ve been running your organization, there is always room for growth, so offering an incentive to entice new customers, using social media to promote your brand to the masses, asking for feedback to get an honest account from your existing members, or beginning the renewal process early to ensure customers stay with your business are just a few things that you can do to increase membership in an organization. Remember, success doesn’t happen overnight, so you will need to stay motivated and driven to see long-term results.