You may have heard of a conversion intelligence tool before. They are used to track your website’s performance and optimize it for various purposes. There are many different types of these tools, but the one thing they all have in common is that they help you improve site conversions by analyzing what works and what doesn’t work.

This article will show you how to use these powerful tools to increase your sales.

How a Conversion Intelligence Tool Can Help You Grow Your Business

A conversion intelligence tool can help you identify what your customers want and need to make them feel confident about purchasing your product. It can also help you understand why people are leaving before they buy. These kinds of tools are used by big companies like TripAdvisor, Home Depot, and Expedia. You probably already knew that these companies were using conversion intelligence tools. However, you may not have realized that your small business can use them too! Having one of these tools on your side will help you grow tremendously.

Whether you offer products, services, or a combination of both, a conversion intelligence tool can go a long way in helping you make more money and getting people to come back for more. With it, you can pinpoint the exact problem with your website and make sure that they complete their order the next time customers add something to their cart. Here is what it will do for you:

1. Increase Conversions

The point of having a website in the first place is to get people through the door. Many different paths lead to the website, but someone has to choose yours. A conversion intelligence tool lets you know where your customers are coming from and gives you insight into why they choose you over your competitors. You can then use this information to increase conversions by improving the factors that lead people to your site in the first place.

2. Decrease Abandonment

Many people do not realize about their website is how often people abandon their carts. Usually, the number of abandoned carts is staggeringly high. Think about all potential customers who could be buying or signing up for whatever you offer! You can use a conversion intelligence tool to figure out why they are not staying and fix the problem. Maybe they have too many items in their cart, or your prices are not as competitive as they could be. The possibilities are endless, but you will never know unless you analyze the data.

3. Increase Average Order Value

One of the biggest factors that goes into a purchase is how much money customers think a product is worth. Customers make decisions based on how much they think an item is worth and whether or not they want to spend that much. When you use a conversion intelligence tool, you can see how much people are willing to spend on your products and services. This can help you increase average order values by giving people more of what they want for the same price.

4. Boost Repeat Purchases

When you purchase something from a website, what is one of the first things that you do? You bookmark it for later! This shows that even though people may purchase from your site once, they like it enough to come back and buy again. A conversion intelligence tool will help you track this information and stimulate repeat purchases. You can run special offers that customers will want to come back for or offer products that will be perfect for them in the future.

5. Find Out Where Your Fans Are

As you probably already know, social media is an integral part of marketing these days. People expect businesses to have active accounts on sites like Facebook and Twitter. A conversion intelligence tool will help you find out where your fans and followers are and provide you with the information they need to purchase from your site. Then, when people see that you can meet their needs, there is a good chance that they will purchase from you.

Best Practices for Using Conversion Intelligence Tools

Using a conversion intelligence tool is just as important as having one. You cannot expect it to do all of the work for you and expect great results. Here are some tips:

1. Create Dedicated Landing Pages

You will not get the most out of your tool if you have multiple landing pages. It can be difficult to determine where traffic is coming from if you have a lot of different landing pages. If the traffic is not converting on your other pages, it might be time for an overhaul.

2. Make Sure That You are Tracking All Pages

You do not want to miss out on any information, so make sure that you track every possible page your customers might go to. You can also include other conversion-based applications that you may already have running.

3. Evaluate the Data That is Being Gathered

You should regularly evaluate the information gathered by your tool to make sure that it is relevant to your business. For example, are people coming from Facebook or Pinterest? Are they leaving because of price or shipping? The more you know, the easier it becomes to meet their expectations.

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