Imagine you are exhibiting at a Las Vegas trade show, where attendees have limited time and many booths to visit. Every salesperson tries to catch visitors’ attention, but it seems hard.
And then you see there’s a rental booth just next to you with nicely placed, eye-catching items that act like magnets to drive visitors to their booth.
Are you wondering what these eye-catching items are? Trade show giveaways!
Booth giveaways and trade show promotional items are some of the most amazing ways to not only attract visitors to your booth but also start a conversation leading towards potential sales and partnership opportunities.
In this blog post, we will explore the importance of giveaways and freebies at trade shows and how to maximize them for potential sales growth.
6 Reasons Why Giveaways Are Essential for Trade Show
Be it attracting the audience or starting a conversation with them, giveaways are one of the best ways to achieve your sales objectives at the trade show. Let’s find out six main reasons why trade show giveaways are important.
1. To Attract the Audience
One of the major benefits of having giveaways at your booth is that it attracts a lot more audience to your booth. Make sure you are choosing trade show promotional items that are both appealing and relevant to your target audience.
To attract the right kind of visitors, you need to have useful giveaways that help them solve their problems and remember you as a solution provider.
To give you an example of a useful giveaway, if you are in tech manufacturing, you can offer branded tech giveaways like customizable power banks, wireless earbuds, bluetooth speakers, and portable phone chargers that will be useful to attendees in the long term.
2. Break the Ice
In crowded trade shows, attendees may feel hesitant to approach company representatives and start a conversation. In such cases, booth giveaways are perfect icebreakers.
Your team can use freebies to start conversations with such attendees and establish rapport with them. To break the ice with giveaways, you must choose trade show promotion items that are unique, quirky, or innovative enough to generate curiosity and start a conversation.
For example, you can use branded stress balls, and your sales team can use that as a reason to start a conversation and then direct it towards the business talk.
3. Leave a Lasting Impression
When your booth is crowded with many other business booths, it becomes super important to make a lasting impression on your attendees. Offering amazing trade show giveaways can help you do that while reinforcing brand recall.
To drive brand awareness through trade shows, it’s recommended to use booth giveaways like branded notebooks, premium pens, or tech accessories like bluetooth speakers. Moreover, you can also add your tagline or creative punchlines that strike perfectly with your target market.
The best part is that such branded merchandise acts as a walking advertisement for your brand, going beyond the walls of a trade show booth.
4. Data Collection Powerhouse
Every business wants to collect as many leads as possible while exhibiting at a trade show. But collecting leads is not easy. So, what would a business do in such a situation? Offering giveaways is a great technique for collecting leads in exchange for valuable resources from the attendees.
To collect data effectively and smoothly, you can conduct a quick survey, implement a digital sign-up form, or scan the attendees’ business cards. Make sure the process is very easy and requires minimum effort.
5. Turn Attendees into Advertisers
If you want your giveaways and attendees to become walking advertising billboards, it’s recommended to have strong, practical, and visually appealing giveaways that encourage attendees to use them in their daily lives.
For example, you can offer branded tote bags, apparel, or phone accessories, as people use these items daily.
Moreover, you can encourage attendees to share photos of their giveaways on social media by creating a unique event hashtag or running a social media contest. Executing such activities will help you amplify your brand’s reach while engaging the audience on social media.
Companies like Apple and Samsung are great examples of this, as they distribute branded tote bags and T-shirts at their product launch events and trade shows.
6. Helps Assessing Interest
Another way a giveaway can benefit your organization is by helping you understand what aspects of your product or service appeal to or are useful to the target market. By offering a minimum viable product (MVP), you can learn about the interests and preferences of your target audience.
You can give two or more freebies as a sample to your target audience and then follow up with them to understand which product or solution people like the most and why. Based on the feedback you receive, you can refine your product development and marketing strategies.
For example, if you are in the B2B healthcare field, you can offer branded medical tools and healthcare-related items such as digital thermometers and portable hand sanitizers. By noting which items are picked by the attendees, you can predict the success of your products.
Are You Ready to Nail Your Next Trade Show with Booth Giveaways?
We hope that the information provided in this blog post regarding the importance of giveaways and promotional items at trade shows has been useful to you. Be creative and unique with your giveaways, and we are sure you will see a major difference in how attendees engage with your brand.
By carefully selecting and executing your giveaway strategy, you can maximize your trade show success while ensuring your brand stands out from the crowd. Take inspiration from the examples we have given above and see how they impact your trade show’s success.
Interesting Related Article: “What is an exhibition booth?“