Search Engine Optimization (SEO) is the primary way manufacturing companies get people to visit their websites. A company specializing in industrial marketing knows how to use SEO for manufacturing companies. SEO that works for manufacturing companies can ensure that web assets in the manufacturing and industrial space get a steady flow of visitors.
SEO is one of the best ways of online marketing for manufacturers to reach customers, no matter where they are in the buyer’s journey. This is because complex products, small markets, and long sales cycles are standard in these industries.
Why SEO is Important for Manufacturing Companies?
Most people use search engines to find what they’re looking for online. They type specific words into search engines like Google and then choose from the results on their laptops, desktops, or mobile devices. Many of these users look for manufacturing services every day, but they won’t find your company if your website isn’t on the first page of the results.
A good SEO agency for manufacturing can help you increase the rankings, bring more qualified visitors to your site, and find new leads. By making it easier for people to find you, you’ll let potential customers contact you when they need your services.
Critical Components of an SEO Strategy:
1. Keyword Research
Even if your website is nicely-designed and works well, if you’re content is not written in the language of your target audience, organic search will not likely bring people to your site.
All good SEO strategies begin with thorough keyword research that prioritizes phrases and search terms that your prospects are likely to use when searching for your products and services.
As a brand, you can sign up for SEO keyword research tools like SEMrush, Moz, and Ahrefs, which can give you a list of keywords and evaluate how competitive they are for any Google search query. You can also use Google Keyword Planner, a free tool that lets you estimate the number of searches for any term.
2. Content Optimization
Now it’s time to put those keywords into the content in a way that feels natural and fits with the rest of the content. This is basically termed as on-page SEO. You must consider what the user wants and make content with that in mind. Ask yourself if this content naturally answers the user’s search questions.
If it does, there are a lot of chances that your content will be found and get a lot of traffic. Don’t show more than one service for manufacturing companies on a single page. Also, the Google algorithm might not give a good ranking to a page that is hard to understand.
3. Website Structure
Even if you have great content, your SEO strategy can go wrong if your website design doesn’t have a solid technical base. This is part of technical SEO. Here, the website must ensure that users have a quick, safe, and easy time on the web.
Technical SEO is affected by how fast a page loads, its link structure, the HTTPS protocol, a design that works well on mobile devices, and so on. Google gives each factor a certain amount of weight when deciding where a website should be ranked.
4. Mobile-friendly design
All signs point to mobile becoming the most important search tool. Since so many people search on their tablets and smartphones, your site needs to be ready to be seen on any device. And because Google is switching to a mobile-first index, this will also change where you rank in search engines.
Your online visibility could go down if people didn’t get to your site from their phones or other devices. This means that you should switch to responsive design right now if you haven’t already.
5. Backlink Building
Search engines put a lot of weight on links from other websites. These are also called “backlinks.” From the point of view of a search engine, any site that links to another place is directly endorsing that site’s content. This is a direct sign that the content on your site is good, which means that your site should rank higher in search results.
But in a B2B space, it’s a little hard to obtain backlinks. Still, brands can try putting links to their websites in online directories of suppliers, and trade magazines, attending and sponsoring events, and forming partnerships with customers and vendors.
Final Thoughts
Performing SEO for manufacturers is slightly tricky. Impactful SEO is typically a mix of contnet creation and technical website changes. And this can be very complicated and time-consuming for manufacturing businesses to achieve in-house. The best alternative is to hire a specialist SEO manufacturing agency such as StratMg. The agency specializes in developing a robust SEO strategy to help manufacturers increase their website visibility in the SERPs and attract more qualified and organic traffic.
Interesting Related Article: “Why You Need an SEO Agency for Your Business“