6 Lead Generation Tools for Small Businesses

You can generate the revenue you need to grow and stay ahead when your business has a consistent and steady flow of customers. But before generating revenue, you need lead generation.

In business and digital marketing, a lead means interest shown in your products and services. Regardless of the industry, lead generation is crucial for your business. Advanced resources are available if you are having any difficulty finding leads to convert to customers. 

Lead generation tools can make your job easier, help you find greater success in less time, and help you thrive in business. Email marketing software are among the best tools available on the market that can help you thrive in your business.

To assist you in finding the best tools, we did a research on most available software to generate leads that increase your sales. Six of the best lead generation tools for small businesses are built with features that can take your business into the next level.

6 Lead Generation Tools for Small Businesses 

• Email marketing software

Email marketing tools can helps small businesses create highly effective opt in pages to capture the contact information of visitors and convert them into customers. 

You send them an email or guide them directly to the sales page. With contact information, you can also start building a relationship with your potential customers. 

This is achievable by providing valuable content that makes them feel valued enough and they will ready to listen to your recommendation.

Most email marketing software can also help you create custom landing pages. If they’re designed well, you’re likely to get the attention of your potential customers.

There are many email marketing software you can find on the internet such as Getresponse and Dropresponse platform. They are extremely intuitive tool for lead generation; Generating quality leads can increase your sales. Creating high-converting opt-in pages can help you build a good sales process.

• GoHighLevel

GoHighLevel is pack with several features to elevate your marketing and business sales. GoHighLevel is the first-ever all-in-one platform that provides you with a lot, from tools and support to resources that you need. 

As of now, there are over 60000+ agencies and 1.4 million businesses with 622 million+ leads and 14.7 billion+ conversations.

There is no need to “duct-tape” multiple platforms together to grow your lead generation and turn it into sales. Capture leads using:

• Forms
• Surveys
• Landing pages
• Unbound phone system
• And much more

You can directly reach your potential customers via:

• SMS
• Emails
• FB Messenger
• Voice calls
• Forced calls
• And more

Built-in tools are perfect to collect payments, track analytics, and schedule appointments. With GoHighLevel, marketers have no need to look elsewhere. Other features include: 

• Customize follow-up campaigns.
• Create multichannel campaigns.
• Two-way communication on any device
• Fully automated booking
• Create membership areas.
• And more

With this tool, you can also start email marketing, design landing pages generate leads and grow your business.

• HotJar

HotJar is a tool to analyze user behavior and collect feedback so you can optimize the customer experience and increase conversions. The software assists small businesses by providing different data, including: 

• Heatmaps
• Feedback widgets
• Session recordings
• Surveys

These data show what happens on the website and the reasons for that. Heatmaps provide data on: 

• What buttons get the most clicks?
• Elements with the highest engagement
• The depth of scrolling on a page
• And other insights

The insights provided by HotJar not only optimize the website to capture leads but also lead to a lower bounce rate and improvements in other metrics.

HotJar has over 900,000 users across the globe in over 180 countries. If you’re tight on budget, you can get a free version of HotJar without requiring custom integrations. You can get 35 daily sessions or 1,050 sessions per month on the free plan. It supports unlimited heatmaps and automatically collects data.

• Picreel

Picreel is an exit-intent technology-focused lead generation business. When users are going to leave, exit-intent popups and overlays appear. Where the “Back” and “Close” buttons reside in the upper part of the screen, popups and overlays appear there. You may trigger an exit-intent popup with rapid scrolling in the upward direction on smartphones. 

Picreel popups streamlining promise businesses to lead generation and boost generation. How does it happen? Businesses can build and show new schedules, and attractive popups keep users engaged. You can choose from 100+ popup templates and edit fonts, colors, text, and even HTML/CSS. You can also do:

• Gather email addresses.
• Promote deals and products.
• Engage viewers to leave a review.
• And much more

AI tools provide better analytics, reporting, and A/B testing. You can integrate Picreel with over 700 apps. Picreel also enables:

• Transfer leads into CRM.
• Marketing software
• Use in different departments
• Content management system

Users will get all lead generation features, no matter which plan they choose. 

• Pipedrive

Pipedrive is a lead-generation CRM platform for sales teams. Pipeline management and code-free development are also included in it. You can access the Pipedrive prospect database

The Pipedrive mobile sales app makes lead generation software a viable solution if you often travel. You can talk via live chat with your customers. Collecting prospects’ information is a breeze with web forms and chatbot conversations. Major features include: 

• Web forms
• Smart contact data
• Lewd generation
• Pipeline management
• Deal rotting
• Prospecting
• Visual contact history timeline

• HubSpot Marketing Hub

This is marketing software for growing teams. A lead management system on the platform helps with contact and campaign management functions.

Businesses can capture inbound leads with:

• Live chat
• Website forms
• Pop-ups
• Chatbots

According to HubSpot, businesses can also integrate this tool with their preferred:

• Customer relationship management (CRM) software
• Customer data platform (CDP)
• Email system

The main features of the tool are:

• Prospecting tools
• Lead qualification
• Lead nurturing
• Performance metrics
• Pipeline management

Free tools cost nothing. However, paid plans start at $45 per month with a 14-day free trial period. 

Final Thoughts

Lead generation software automates lead generation, communicates across platforms, and gathers data on the user experience. These tools don’t just gather data and generate leads; they also rely on AI and automation to increase sales.

Providing quality content is another great way to attract more customers. You can check HubDip blog to learn more about marketing software, resources to grow your business online.

We have listed six lead generation tools for small businesses with distinct features. Each tool operates differently depending on the channels used. Determine your business goals and test a free version of your selected tool so you can choose what serves you best!

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