There are 4.8 billion social media users worldwide, which is an enormous amount of people to tap into for very little cost. However, social media moves at a fast pace, meaning you need to keep up with posting schedules and replying to followers quickly. This can be difficult for small businesses because they have limited access to resources, which is why we’ve put together these six tips to make life easier.
Always Post High-Quality Content
The quality of your customer service and posts on social media is a direct reflection of your business, which means poor content will lead people to think your products and services aren’t that good. Therefore, you should strive to post outstanding content every single time. If you want to alleviate some of the time constraints of content creation, you can outsource the task to a service like Market-U.
Respond to Messages and Comments Quickly
According to statistics from Invespcro.com, around 80% of consumers use social media to interact with brands. Therefore, your social media channel needs to become an extension of your excellent customer service policy, which means replying to comments and messages quickly. As well as this, you have to ensure your brand’s voice and values are apparent across all social platforms because it helps to build trust.
Attempt to Post More Videos
Video content has become the most-consumed type of content across all channels, so make sure you include high-quality videos in your social media marketing strategy. You don’t need access to expensive equipment, but you should at least have read through this article about telling stories through the power of video.
Try and Repurpose Content
Coming up with ideas for content can be time-consuming, especially when there are so many hours in a day and countless other tasks to keep on top of. However, if you have an active posting schedule across your social channels and website, you can take the content and repurpose it. For example, you can take an article on your website and turn it into a video for your social media channel.
Use CTAs and Links
A call to action (CTA) is how businesses lead customers through the sales funnel to boost conversion rates. Therefore, you should make sure your posts include an effective CTA as well as links to relevant landing pages. As well as a CTA and links in posts, your social media bio should have links to your website and other social media channels.
Explore Social Media Marketing Analytics
There’s no point putting together a low-cost effective social media marketing strategy if you don’t keep track of its performance. Therefore, you should regularly check each social media platform’s analytics pages, which will give you useful insights regarding reach and engagement. If you find that one strategy isn’t working, don’t be afraid to switch things up a little bit.
Social media marketing is a powerful tool for business growth, but it can pose challenges for small businesses. If you implement the tips outlined above into your strategy planning, you will find life much easier.