Amazon adds camera to new personal assistant Echo device

Written by Joseph Nordqvist

Published: 09:59, April 27, 2017

Amazon has added a camera to its latest personal assistant device that can take photos and record videos on command.

The Washington-based company’s new Alexa-powered intelligent personal assistant, called the Echo Look, can take photos and videos of what a person is wearing and use AI to judge their outfit.

The device stores media it captures and can send it to a user’s smartphone for use with a companion app that lets users see themselves “from every angle”, allowing them to “build a personal lookbook and share” photos.

Amazon

It comes with software called StyleCheck, described as “a new service that combines machine learning algorithms with advice from fashion specialists”.

Consumers will be able to submit two photos wearing different outfits and let the Echo AI decide which one looks better.

An Amazon spokesperson was quoted by TechCrunch as saying:

“Echo Look uses the same on-device keyword spotting as Echo, to detect the wake word and only the wake word.

“When the wake word is detected, the light ring turns blue to indicate that Alexa is streaming audio to the AWS cloud.”

Joseph Nordqvist Avatar

Other News

Europe’s cheaper solar imports bring a manufacturing trade-off

Oct 20, 2026

Annual price reviews lose ground in regional Fed survey

Oct 20, 2026

Europe’s startup funding gap grows after the early rounds

Oct 20, 2026

Business data sharing has a funding problem beyond the technology

Oct 20, 2026

Why strong headline earnings growth needs a closer look

Oct 19, 2026

Why a supply-chain backup plan can fail when disruption strikes

Oct 19, 2026

Streaming customers are canceling and returning, changing the meaning of loyalty

Oct 19, 2026

Why falling consumer confidence is not a sales forecast

Oct 19, 2026

MidOcean and Idea Financial form venture for small-business loans up to $1 million

Oct 18, 2026

AI incidents reach senior leaders while governance changes lag, IBM survey finds

Oct 18, 2026

Euro area trade deficit widens as imports outpace exports

Oct 18, 2026

New studies examine research costs alongside academic publishing profits

Oct 18, 2026

Tariff uncertainty disrupts supply-chain sustainability plans, MIT survey finds

Oct 18, 2026

EU water accelerator seeks projects to attract private investment

Oct 18, 2026

MIT model links crystal structures with language to aid materials searches

Oct 18, 2026

Smaller, longer-lasting batteries could help cut supply-chain emissions

Oct 17, 2026

Glowing liquids could give products harder-to-copy security markings

Oct 17, 2026

Proofpoint agrees to buy Varonis in $6.3 billion data security deal

Oct 16, 2026

EU tourist accommodation records 3.14 billion nights in 2025

Oct 16, 2026

Travelers profit edges higher as investment income sets a record

Oct 16, 2026