Amazon adds camera to new personal assistant Echo device

Written by Joseph Nordqvist

Published: 09:59, April 27, 2017

Amazon has added a camera to its latest personal assistant device that can take photos and record videos on command.

The Washington-based company’s new Alexa-powered intelligent personal assistant, called the Echo Look, can take photos and videos of what a person is wearing and use AI to judge their outfit.

The device stores media it captures and can send it to a user’s smartphone for use with a companion app that lets users see themselves “from every angle”, allowing them to “build a personal lookbook and share” photos.

Amazon

It comes with software called StyleCheck, described as “a new service that combines machine learning algorithms with advice from fashion specialists”.

Consumers will be able to submit two photos wearing different outfits and let the Echo AI decide which one looks better.

An Amazon spokesperson was quoted by TechCrunch as saying:

“Echo Look uses the same on-device keyword spotting as Echo, to detect the wake word and only the wake word.

“When the wake word is detected, the light ring turns blue to indicate that Alexa is streaming audio to the AWS cloud.”

Joseph Nordqvist Avatar

Other News

Archer to acquire Boeing’s Wisk, Insitu and SkyGrid businesses

Aug 10, 2026

CECO orders nearly triple as power projects push backlog above $1.8 billion

Aug 10, 2026

Rocket Lab revenue climbs 62% as backlog reaches record $2.36 billion

Aug 10, 2026

Workforce health becomes a business issue as productivity costs mount

Aug 10, 2026

Why some companies pay much less tax than others

Aug 10, 2026

Cybersecurity study finds convenience can outweigh compliance

Aug 10, 2026

AI system helps robots perform learned tasks up to 3.2 times faster

Aug 8, 2026

Meaningful work may come from accepting career uncertainty

Aug 8, 2026

Nvidia reportedly plans up to $3 billion investment in Lancium

Aug 8, 2026

Why businesses are being urged to prepare for tighter microplastics rules

Aug 7, 2026

Retiring a working gasoline car for an EV can cut lifetime emissions, study finds

Aug 7, 2026

U.S. businesses produced more per hour, but labor’s share of output hit a record low

Aug 6, 2026

Researchers test continuous method for making leather-like fabric from fungal mycelium

Aug 6, 2026

U.S. renters expect to move less as homeownership feels further out of reach

Aug 6, 2026

CEO confidence turns positive as pessimism recedes, but investment remains cautious

Aug 6, 2026

Digital tools could reshape women’s entrepreneurship, suggest researchers

Aug 5, 2026

Success can make people learn less from their own mistakes, study suggests

Aug 5, 2026

Shopify data suggests AI search is giving niche products a new route to customers

Aug 5, 2026

Customer data is moving deeper into pricing decisions

Aug 5, 2026

Texas pauses data-center grid connection approvals as power queue reaches 474 gigawatts

Aug 4, 2026