Valuable brand

Apple makes progress on racial diversity of its workforce

Written by Joseph Nordqvist

Published: 00:52, January 20, 2016

Apple has made progress on the racial diversity of its U.S. workforce.

The tech giant unveiled new information about the demographics of its workforce in the US in a recent report, which showed that the number of white employees dropped from 61.3% in 2014 to 59.5% in 2015.

Only 8.6% of the company’s workforce is African American, but that is a slight increase from 8% in 2014.

The percentage of Asian employees climbed up from 16.3% in 2014 to 17.4% in 2015.

Hispanics accounted for 11.7% of the company’s workforce, up from 11.5%.

There was also a slight increase in the number of female employees. Women accounted for 30% of the company’s workforce in the US in 2015, up from 28.7% in 2014.

However, the number of female managers dropped from 27.7% to 27.1%.

Apple_Demographics_US_Workforce
Source: Apple

Apple still lags far behind its rivals Google and Microsoft when it comes to hiring workers from underrepresented backgrounds.

The company’s leadership is its least diverse section; 72% of the tech giant’s executives are male and 62% are white.

Of 18 Apple senior level executives, only three are women and one is black. Five of its eight board members are white men.

The report represents a snapshot of the company’s US workforce in August 2015.

However, Apple says that the numbers are “not how we measure our progress.”

CEO Tim Cook said: “We know there is a lot more work to be done.”

Apple had 72,494 U.S. employees as of August, up 21.1 percent from the previous year.

Joseph Nordqvist Avatar

Other News

Showing payment options earlier can influence online purchase decisions

Nov 11, 2026

Cash-back offers for positive reviews brought more responses but fewer repeat purchases

Nov 11, 2026

Turning a free business service into a paid one is harder than changing the price

Nov 11, 2026

Small businesses that sought customer feedback reported higher revenue in Rwanda experiment

Nov 11, 2026

Checkbox coupons were less effective than direct discounts in an online shopping experiment

Nov 11, 2026

The way online reviews are organized can make them more useful to shoppers

Nov 11, 2026

AI feedback helped some customer service agents in a workplace study

Nov 11, 2026

In-store screens can increase purchases of advertised products, retail study finds

Nov 11, 2026

A loyalty campaign can lose sales when stores struggle to carry it out

Nov 10, 2026

Offering a choice of discounts can sometimes reduce purchases, study finds

Nov 10, 2026

A fee to place a bid can lift a seller’s profit, but the effect may fade

Nov 10, 2026

Experiences can make loyalty rewards more engaging, retail research finds

Nov 10, 2026

Most emerging-market firms in an IFC survey use AI, but few have embedded it across core operations

Nov 10, 2026

Startups given examples of AI workflows found more uses for the technology

Nov 9, 2026

Showing product costs can change how shoppers judge a brand’s motives

Nov 9, 2026

Hiding most Facebook ads increased users’ time on the platform in a study

Nov 9, 2026

Online sales remain a small share of revenue for many Balkan businesses

Nov 9, 2026

Toast faces FTC lawsuit over restaurant software fees and cancellations

Nov 9, 2026

Fashion ads featuring models with disabilities performed better in a set of tests

Nov 8, 2026

Ad comment moderation showed mixed results in Harvard research

Nov 8, 2026