Apple unveiled a new 4-inch iPhone and smaller iPad Pro at the company’s March 21, 2016 event in Cupertino.
The 4-inch iPhone, known as the iPhone SE, is being launched as part of Apple’s effort to tap into developing markets such as China and India.
iPhone SE models start at just $399 and come equipped with a 64-bit A9 processor and M9 motion co-processor and a 12-megapixel iSight camera.
The phone supports Voice over LTE (VoLTE) and Wi-Fi calling and runs on the newly-launched iOS version 9.3.
The 64 GB version costs $499 while the 16 GB model will retail for $399.
“iPhone SE is an exciting new idea — we started with a beloved, iconic design and reinvented it from the inside out. The result is the most beautiful and powerful phone with a four-inch display in the world,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.
“iPhone SE is packed with a stunning four-inch Retina display, advanced 64-bit A9 chip with M9 motion co-processor, longer battery life, 12-megapixel iSight camera with True Tone flash, Live Photos, 4K video, faster LTE and Wi-Fi, and Touch ID with Apple Pay. Everyone who wants a smaller phone is going to love iPhone SE.”
The company also unveiled a 9.7-inch iPad Pro.
The 9.7 inch iPad Pro will be available to pre-order on 24 March 2016 and will be hitting the shelves on 31 March 2016.
It features a 64-bit A9X chip which rivals most portable PCs and comes with a 12-megapixel iSight® camera for shooting Live Photos™ and 4K video and a 5-megapixel FaceTime® HD camera.
It hit the shelves in four different colours: Silver, Gold, Space Grey and Rose Gold. It will come in three different storage capacities: 32, 128 and 256GB.
“iPad Pro is a new generation of iPad that is indispensable and immersive, enabling people to be more productive and more creative. It’s incredibly fast, extremely portable, and completely natural to use with your fingers, Apple Pencil and Smart Keyboard. And now it comes in two sizes,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.
“The 9.7-inch iPad Pro has a new Retina display with True Tone technology, four-speaker audio system, blazing fast A9X chip, 12-megapixel iSight camera, 5-megapixel FaceTime HD camera, faster wireless, and support for Apple Pencil and Smart Keyboard. It is the ultimate upgrade for existing iPad users and replacement for PC users.”