Apple’s Chief Executive Tim Cook envisions a world where people don’t just use watches to tell the time, but also use them to replace car keys, receive messages, and monitor their health.
In his recent interview with the Telegraph, Cook talked about factors that will motivate people to buy the Apple Watch, as well as how the device will become more attractive to a broader range of consumers over time.
What’s going to initially drive sales, says Cook, is consumers wanting the product as a fashion statement or for its “striking design”.
He said that Sir Jony Ive, Apple’s British creative genius, “did such a great job with the design. It’s beautiful”.
But it’s not just the design that’s going to appeal to consumers. The Apple Watch is also “a great time-keeper”, Cook said, that will be correct to 50 milliseconds.
And when consumers get their hands on the watch and play around with it Cook believes that they will see all the benefits of owning it over a regular watch.
“This will be just like the iPhone: people wanted it and bought for a particular reason, perhaps for browsing, but then found out that they loved it for all sorts of other reasons.”
He highlighted various apps that the Watch will feature that will make it an attractive wearable device to a broad market.
Cook told the Telegraph:
“The watch is designed to be able to replace car keys and the clumsy, large fobs that are now used by many vehicles.”
The Apple Watch will last a whole day and serve as a usable credit card and health monitoring tool
Other major features that have drawn attention include the Watch’s ability to work as usable credit card through Apple Pay, and the technology it has to help monitor a person’s health – such as monitoring heart rate.
Cook said that the watch won’t take as long to charge as an iPhone and that the battery will last a whole day.
On 9 March Apple will showcase the its new Watch. The device is set to be launched to consumers in April.