audi logo

Audi developing an electric vehicle to compete with the Tesla Model S

Written by Joseph Nordqvist

Published: 20:17, November 27, 2014

Audi is the midst of developing an all-electric car to compete with Tesla’s Model S. The car will use technology from Audi’s R8 e-tron.

According to Audi, it is aiming for a range of 450 kilometers (280 miles), which is in line with what the Tesla Model S can achieve.

Technical development boss at Audi, Prof. Dr. Ulrich Hackenberg said that the model will arrive in 2017.

It is not yet known whether the car will join of Audi’s existing model ranges or be created as a completely new model.

audi

Audi CTO Ulrich Hackenberg told Auto Express:

“I was able to reengineer the R8 e-tron project and technology with the team and we are on the way to a range of 450km (280 miles). Let’s say that technology will also be carried over and is a trailer for another car with long range. It is under development and will be in the market for around 2017 but it will not be a sports car.”

Will the company’s first true consumer EV will be a modified version of an existing car or an all-new model? Audi is remaining coy for now, but expect to hear a lot more about the EV before it launches in 2017.

Audi has not said much yet about its first completely electric vehicle, but people can expect to hear a lot more about it as its launch day approaches.

Joseph Nordqvist Avatar

Other News

A coupon lifted the promoted product’s value without an equal gain for the retailer

Nov 6, 2026

Hotel reviews changed when ChatGPT became available, study of Italian ban finds

Nov 5, 2026

Immediate subscription access was linked to longer commitment in four studies

Nov 5, 2026

AI video ads prompted emotional reactions in a small laboratory study

Nov 5, 2026

Retailers expanded online sales faster than customer management tools, OECD data show

Nov 5, 2026

A small trial fee drew more interest than a free offer in a Korean study

Nov 4, 2026

Helping small retailers set up payment devices increased adoption in Mexico study

Nov 4, 2026

Retail display ads can shape what shoppers expect before they inspect a product

Nov 3, 2026

Grocery price displays can change what shoppers buy without changing the price

Nov 3, 2026

Product reviews can influence how shoppers assess environmental claims

Nov 3, 2026

Discounts for infrequent buyers can affect how regular customers feel

Nov 3, 2026

Sponsored post frequency has an uneven relationship with influencer engagement

Nov 3, 2026

Regular giving can affect how customers view corporate donations, study finds

Nov 2, 2026

How describing the same food as having few ingredients can change interest

Nov 2, 2026

Suggested prices can change what marketplace sellers earn, Mercari experiment finds

Nov 2, 2026

A change of month can make a sale feel farther away, marketing study suggests

Nov 2, 2026

New and established brands drew different responses to advertising appeals in study

Nov 2, 2026

Community promotions gave lesser-known authors a sales lift in Quebec study

Nov 2, 2026

Believable price guarantees linked to greater trust in retailer survey

Nov 1, 2026

Where customers receive free samples can affect what they do next

Nov 1, 2026