Marketing has always been an evolving realm, with some form of mass communication channel, from print media to regular television advertisements, available to the general public for large-scale promotional marketing. But it was before the rise of the internet and social media platforms like Instagram, YouTube, Facebook, and TikTok.
Customers now have unlimited access to the content they want to see, brands they are interested in, and reviews and recommendations of fellow consumers. This becomes an issue for brands because the more their target audience spreads across numerous media types, the more difficult it becomes to reach them.
That is why brands started investing their money and time in social media ads, and what began as an expansion of the marketing and advertising industry has now become a challenging affair for them because of the quickly changing interests and preferences of their target audience. This is where influencer marketing came in to spice things up.
With a market value of over $1.3 billion in 2023, influencer marketing has become one of the primary channels for large-scale promotional marketing in the UAE and the Middle East, according to the Economic Times. It has become the best strategy for 76.9% of marketers, with them increasing their overall budget to 46.2%.
Furthermore, influencer-based content in the UAE has increased significantly in the last five years, with a growth rate of 4.25%, because it has garnered excellent results for millions of brands.
For instance, the multinational beauty and personal care retailer Sephora collaborated with the globally known beauty brand Huda Beauty’s founder and beauty influencer, Huda Kattan, to optimize their sales. And guess what? The campaign was a hit, garnering high engagement and increased sales!
I believe the mentioned data is enough to showcase brands’ massive trust gain and reliance on influencer marketing. But the question arises of how to utilize it effectively and have a sense of direction for your brand’s growth.
Well, you can acquire the help of Grynow, the best influencer marketing agency in Dubai, with profound expertise and experience executing brand-specific influencer marketing campaign in UAE and the Middle East. So, let’s delve into some key differentiators and the influencer marketing services offered.
Top-Notch Influencer Marketing Services in Dubai, UAE By Grynow
Grynow provides several influencer marketing services in Dubai, UAE, the Middle East, and abroad, some of which are mentioned below:
Instagram Influencer Marketing
Instagram remains the most engaging platform, with over 6.21 million users in the UAE, where brands, influencers, and audiences across various niches interact with each other.
Brands collaborate with influencer marketing companies in the Middle East to capitalize on high audience engagement, increased social media presence, and fantastic influencer content for reels, posts, stories, etc.
Facebook Influencer Marketing
Despite the availability of newer platforms like Instagram and TikTok, Facebook still holds significant potential for reaching diverse audiences, especially if you wish to target a slightly older generation.
Brands can easily harness Facebook for their influencer marketing campaign in UAE that aligns with their objectives and resonates with their audience, with the help of Grynow.
YouTube Influencer Marketing
YouTube is usually known for its variety of video content, such as how-to videos, product demonstrations, and explainer videos, or for simply offering opportunities for brand exposure through creating influencer-based shorts or long-form videos. The influencer marketing experts in Dubai leverage strategic approaches and data-driven strategies to position brands upfront in their respective markets.
LinkedIn Influencer Marketing
LinkedIn represents a professional networking hub, allowing brands to build more sophisticated connections. It is the best place for brands to network with business-intrigued people with the help of LinkedIn’s niche influencers.
The top influencer marketing agency in the Middle East conducts influencer profiling to select creators that align with your brand and foster brand growth through word-of-mouth marketing.
TikTok Influencer Marketing
TikTok is among the social media platforms that gained rapid traction and a substantial user base, due to which brands in UAE and GCC are leveraging the platform for their speedy growth. It is one of the platforms that has pioneered the careers of millions of influencers worldwide.
The influencer marketing platform in GCC helps you collaborate with the finest TikTok influencers and create engaging influencer marketing campaigns that resonate with your target audiences.
UGC Influencer Marketing
User-generated content is brands’ new favorite content strategy to captivate their audiences’ attention and portray a sense of trust and authenticity among them.
That is why brands partner with the best influencer marketing company in Dubai, which creatively transforms genuine users’ reviews and testimonials into impactful user-generated content, portraying real validation for your brand.
Now, let’s explore some advantages of partnering Grynow.
USPs of the Best Influencer Marketing Agency in UAE
Here are some unique selling points of the top influencer marketing agency in Dubai, UAE:
Proper Influencer Profiling and Assessment
Grynow has a systematic criterion to thoroughly evaluate or assess influencers or creators based on metrics like following, audience engagement, content quality, brand alignment, etc., while also cautiously looking out for fake followers and genuineness.
The influencer marketing platform in UAE has a database of over 300 million social media influencers and creators worldwide with all the required details and information.
Comprehensive AI Dashboard
Grynow has an AI-driven dashboard that allows them to systematize the planning, execution, marketing, and analysis of an influencer marketing campaign in UAE.
The dashboard is designed in such a way that you can access informative data, track performance, and perform real-time analysis, resulting in unparalleled brand reach, audience engagement, and revenue generation.
Captivating Ideation and Content Creation
Nowadays, it is crucial to brainstorm ideas and create content that is trend-based and represents your vision. By partnering with the top influencer marketing agency in the Middle East, you can leverage their experience to curate campaigns that subtly highlight your products or services.
They have all the right tools and expertise to plan and curate data-driven content, garnering authenticity, engagement, and credibility for your brand.
Unparalleled Client Retention
Client retention is equally important as lead generation and conversion, and the influencer marketing experts in MENA Region can help you capture your target audience’s attention and leave a lasting impact on them for organic client conversions.
Every influencer marketing campaign in the Middle East designed by Grynow is customized explicitly per your needs and preferences to ensure that it resonates with your target audience and fosters exceptional results for you regarding engagement and ROI.
Notable Result Delivery
Brands can immensely increase their visibility, engagement, and ROI by leveraging Grynow’s influencer marketing services in the MENA Region. The agency can improve your campaigns’ efficiency through detailed planning and creativity, advanced tools and software, valuable market insights, and profound expertise in executing result-oriented campaigns.
To Sum It Up
With the increasing reliability of brands in influencer marketing, it might seem like a competitive ride. However, it can be a game-changer for you when you collaborate with the best influencer marketing company in the UAE.
Grynow is a titan among the influencer marketing experts in Dubai and abroad, with over eight years of experience. They have worked with over 1000 brands and executed 3000+ campaigns in multiple niches, making them the go-to option for brands and businesses seeking ways to connect with their target audience and leave a big impression on them.