NVIDIA_Xavier_SOC

Bosch and Nvidia developing AI self-driving systems for mass market cars

Written by Joseph Nordqvist

Published: 23:21, March 16, 2017

Bosch and Nvidia have announced a collaborative effort to create artificial intelligence self-driving systems for mass market cars.

The two companies are working on an AI self-driving car computer built using NVIDIA’s deep learning software and hardware which will allow vehicles to be trained on the complexities of driving, operate autonomously and receive updates over the air with new features and capabilities.

The new AI car computer system will be based on Nvidia’s DRIVE™ PX technology with Nvidia’s new complete system-on-chip ‘Xavier’ – designed to achieve level-4 autonomous driving.

NVIDIA_Xavier_SOC
Xavier is Nvidia’s new AI supercomputer designed for use in self-driving cars.

 

According to Nvidia, the Xavier chip comes packed with 7 billion transistors and can deliver up to 20 trillion operations per second whilst only drawing 20 watts of power. The company claims that a single Xavier AI processor will be able to replace its DRIVE PX 2 unit configured with dual mobile SoCs and dual discrete GPUs, and at a fraction of the power consumption.

The high-performance chip is necessary to handle “the massive amount of computation required for the tasks self-driving vehicles must perform”, such as running deep neural nets to sense surroundings, understanding the 3D environment, localizing themselves on an HD map, predicting the behavior and position of other objects, in addition to computing car dynamics and a safe path forward.

The partnership was announced at Bosch Connected World, in Berlin, by Bosch CEO, Dr. Volkmar Denner.

“We want automated driving to be possible in every situation. As early as the next decade, driverless cars will also be a part of everyday life. Bosch is advancing automated driving on all technological fronts. We aim to assume a leading role in the field of artificial intelligence, too,” Denner said in a statement.

Jen-Hsun Huang, founder and CEO, Nvidia, commented:

“Self-driving cars is a challenge that can finally be solved with recent breakthroughs in deep learning and artificial intelligence.

“Using DRIVE PX AI car computer, Bosch will build automotive-grade systems for the mass production of autonomous cars. Together we will realize a future where autonomous vehicles make mobility safe and accessible to all.”

According to Bosch, production of the AI on-board computer is expected by the beginning of the next decade. 


Joseph Nordqvist Avatar

Other News

Drug buyers often cut promotion while raising prices, research finds

Nov 8, 2026

Confirmation prompts can change subscription choices, but add checkout friction

Nov 8, 2026

Marketplace advertising adds a second cost to reaching online shoppers

Nov 7, 2026

Delivery and payment choices can stop online sales at checkout, DHL survey finds

Nov 7, 2026

AI-translated marketing videos drew mixed reactions in two language tests

Nov 7, 2026

Referrals remain a major source of leads for small businesses, survey finds

Nov 7, 2026

Company size can influence who posts online reviews, research finds

Nov 7, 2026

New-customer ads beat retargeting in a mattress seller’s field experiment

Nov 7, 2026

Marketing strategy can influence whether companies buy or partner, research finds

Nov 7, 2026

Some discounts can reduce sales when customers struggle to qualify

Nov 7, 2026

Large text can make busy social images less engaging, study finds

Nov 6, 2026

AI shopping agents missed better unit prices when product details were costly to inspect

Nov 6, 2026

Asking for online reviews can affect what customers spend next, hotel study finds

Nov 6, 2026

Repeated marketing tests reveal why customers respond differently to offers

Nov 6, 2026

A coupon lifted the promoted product’s value without an equal gain for the retailer

Nov 6, 2026

Hotel reviews changed when ChatGPT became available, study of Italian ban finds

Nov 5, 2026

Immediate subscription access was linked to longer commitment in four studies

Nov 5, 2026

AI video ads prompted emotional reactions in a small laboratory study

Nov 5, 2026

Retailers expanded online sales faster than customer management tools, OECD data show

Nov 5, 2026

A small trial fee drew more interest than a free offer in a Korean study

Nov 4, 2026