Many people enter the copywriting industry, thinking that it\u2019s easy to write a marketing copy for a client. They start without building their skills first, and they fail. Some business owners believe that they don\u2019t need a content marketing specialist, since they can handle the process themselves. They are wrong, too.\r\n\r\nThese are the three types of beginner writers who fail:\r\n\r\n \tThose who lack self-discipline\r\n \tThose who can\u2019t cope with the change in lifestyle\r\n \tThose who cannot handle criticism\r\n\r\nMarketing writing isn\u2019t too hard. However, there are a few principles that you have to follow, so your copy will be better than the average.\r\n5 Keys for Successful Marketing Content Writing\r\n1. Write Various Types of Content\r\nWhen most business owners think about marketing content, they focus on social media posts. They want to publish the perfect status updates, photo descriptions, and stories. Professional marketers know better: it\u2019s not the only type of content you should focus on.\r\n\r\nConsider these formats, which can bring you a lot of traffic:\r\n\r\n \tBlog posts\r\n \teBooks and white papers\r\n \tEmail newsletters\r\n \tWebsite landing pages\r\n \tInfographics\r\n \tCase studies with real results\r\n \tVideos\r\n\r\nYou\u2019ll stand out from the competition if you offer various types of marketing content for your audience.\r\n2. Readability Is the Most Important Factor\r\nWhen marketing experts started talking about readability, professional writers mocked them. Writers are used to expressing themselves in an \u201cintellectual\u201d way. They know a lot on the subjects they cover. They have language skills, so they can write complex sentences without grammar and style issues.\r\n\r\nBut does an average reader want to read such complex content? No. People are too tired from work and daily problems. When they decide to read something online, they want direct solutions served as quickly as possible.\r\n\r\nThese are the rules to follow for enhanced readability:\r\n\r\n \tMake the sentences and paragraphs short. The article can be long, but keep all elements within it short.\r\n \tProvide white space, so the reader won\u2019t find the text overwhelming.\r\n \tInclude visuals to break up the content.\r\n\r\n\r\n3. Create the Sense of Urgency\r\nImagine someone reading your marketing copy. This is someone who\u2019s taking a break from work, or encountered your article in the middle of a boring day. You need to grab your interest and make them act ASAP.\r\n\r\nMost business owners aren\u2019t experienced with this type of content. That\u2019s why they hire qualified writers to do it for them. There\u2019s an important site that connects them with reliable writers, who can create the sense of urgency in the content.\r\n\r\nHere are a few tips that will help you push the readers to take actions:\r\n\r\n \tSet a deadline for a special offer. Use power words to emphasize the importance of early action. \u201cLast chance to land this deal!\u201d\r\n \tTell your readers that the offer is limited. If you\u2019re selling any kind of product, explain that the supply is low, so they should act fast.\r\n\r\n4. Each Copy Needs a Convincing Call to Action\r\nApple\u2019s website is a great model for successful copywriting. When you want to learn more about a product, you get clear specifications.\r\n\r\nThe content is brief, but highly informative. But all instructions are written in the form of a call to action. For example, here\u2019s what you\u2019ll read about the AirPods Pro:\r\n\r\n\u201cShare a song, podcast, or other audio stream between two sets of AirPods with Audio Sharing.\u201d\r\n\r\nThey explain a specific feature, but in a way that makes you wanna get the product ASAP.\r\n\r\nWe should all learn from Apple\u2019s calls to action. Every copy needs them. The call should be convincing, but subtle. The \u201cBuy now!\u201d method no longer works. Be more creative than that!\r\n5. Don\u2019t Overwrite\r\nOverwriting is common for beginner copywriters. They repeat the same point throughout the text. They believe that a longer copy is a better copy. Yes; a longer copy is better, but only when it\u2019s useful and non-repetitive.\r\n\r\nUse simple words and phrases to explain your point. When you\u2019re done explaining a point, move onto the next one!\r\nExperiment to Know What Works!\r\nEach target audience is different, and each business is unique.\r\n\r\nThere aren\u2019t precise rules that work for everyone. We listed the most important standards for successful marketing copies. But you\u2019ll have to experiment with different types of content and various styles, so you\u2019ll figure out what works for your readers.\r\n\r\nFollow the stats all the time. When you make a change, see how it affects the traffic and conversions. Pay attention to the type of posts that become popular among your audience. That\u2019s the content you want to focus on!\r\n\r\nRemember: experience is everything! As you develop the content marketing campaign, you\u2019ll be getting better at meeting your audience\u2019s needs.\r\nBIO\r\nJeff Blaylock is a copywriter and editor. He was always interested in marketing in writing, so he combined those two interests into a passion. Jeff loves traveling, and he uses every opportunity to explore local businesses abroad.\r\n___________________________________________________\r\nInteresting related article: "What is Marketing?"