Are you looking to live a healthier lifestyle, enjoying a more nutritious diet, and being more active than you have done in the past? You are not alone. There is a reason why so much money is put into manufacturing and advertising within the health and fitness sector. It’s a big business. However, that is one of the reasons why many people have shifted their attention from larger brands towards smaller, and in some cases, more niche fitness and health brands operating directly to the consumer.
What makes direct to consumer brands so appealing, particularly in the health and fitness sector? That’s what we are going to discuss in the following guide. First things first, let’s clear up what “direct to consumer” actually means.
What Does Direct to Consumer Mean?
We understand the confusion you may have with the term DTC because many companies seemingly sell items directly to their customers. The big difference between other brands and those that are focused on DTC is that there are no middlemen involved. That means no wholesalers, third-party retailers, or any other supply chains.
When you buy something that is exclusively direct to consumers, it comes from the manufacturer directly to your home. Although it may not be warehoused and shipped from the same location it was designed and manufactured, it is still the same brand and not a subcontractor other partnered company that handles those areas of the business.
With smaller brands, it is often the case that they do come to your doorstep from the exact same location they were designed, tested, and produced. This company reviews D2C health and fitness brands, but why should you consider purchasing this way in the first place?
What are the Benefits of Buying DTC?
There are a lot of consumers who are dissatisfied with the level of service and quality of products offered by larger brands who feel more focused on the bottom lines and profits than anything else. Some also have dubious working practices and it’s often harder to keep track where they source their materials, staff, and what techniques and processes they use.
As a result, consumers often have problems putting trust in larger, faceless brands. Perhaps that’s been your experience. When you are in the market for products related to health and fitness, feeling uncertain about the brands you are buying from does not give you a lot of confidence.
Direct to Consumer Brands Are More Involved With Their Customers
With direct to consumer brands, however, this is not the case. They tend to be very open and transparent with their consumers. If you ask questions about a particular health product, for instance, you are more likely to get a straight and informed answer, probably even from someone who was involved in its inception and is best positioned to advise about its use and describe it better.
Often with larger companies that outsource their product development and manufacturing to other organizations, it is much harder to find out ingredients lists, and the materials used in health products. This can be frustrating if you are trying to make important buying decisions that could affect your health.
Something that’s not a problem with DTC brands.
Direct to Consumer Brands Offer Better Quality Products
As touched on earlier in this past, one of the biggest reasons why many consumers, particularly within the health and fitness sector, are choosing DTC brands is because of the quality of products. Mass-produced and easily accessible products, as we have all seen, does not always mean better products. Corners are cut, money is saved and ultimately, products are not nearly as good as consumers hope they will be.
When you choose direct to consumer brands, you know the quality you are going to receive. Is generally high. The people who market the goods work alongside the people who make the goods, so there are no errors, no misinformation and often, no corners are cut.
Interesting related article: “What does Brand mean?“