Every color has a meaning – it denotes and evokes certain emotions in humans. Whenever you see a color, something clicks in your mind. You either feel safe and trusting or energetic and bold. It is imperative that you choose a logo that goes with your brand’s message and theme – its color should reflect your brand’s vitality. Some things that you should bear in mind when choosing your logo color are:
Brand voice
What kind of brand are you – young and fierce or fresh and authentic? Is your brand serious or playful? Deciding on how you want to market yourself is the first step towards choosing a logo color. If you are in the fast food business, red is an amazing choice as it’s a universal sign of passion and anger.
However, if you are in healthcare, you might opt for something soothing like blue and white which denotes trust and faith.
Cosmetic logos, on another hand, use bright and dark colors. You can use an excellent logo maker to understand the relationship between your logo color and brand voice.
What is a Brand?
A company’s brand is one of its most important components. It is the personality and image of a business, product, or service.
Your message
What kind of message do you want to give to your audience? What do you want them to know about your company – that you are trustworthy and faithful or passionate and aggressive? Do you care about the planet and want to save the world or you are a party-maniac who loves fun?
Your logo goes a long way towards delivering your message to your target consumers. A good logo creator can come handy in deciding your messages and color combination.
Your target audience
Before starting any business, it is crucial that you understand who your target audience is. Do you cater for youth, middle-aged individuals, seniors, businesspeople, healthcare professionals, or salaried professionals? It is ultimately about choosing a color that resonates with your target audience.
When you are deciding how to choose the best color for your audience, you must determine what you want them to feel when they see your logo. You need to know what their interest are, what’s important to them, and what solution they want from your company. Then, with the help of a logo generator, see what all options are available to you.
Your industry
After knowing what your brand voice and targeted audience are, it is time you get a sense of what fits in your industry. Different industries vary in what colors they use for psychological reasons.
For example, cosmetic company logos have irresistible colors like coral pink and trendy green. The tech industry favors blue, whereas agriculture usually goes for green. Knowing what goes around in your industry is essential. It gives you a platform to play safe or take risks and do something out-of-the-box.
Go with your gut
Finally, after going through all the steps, if you look at your logo color and feel, ‘It just doesn’t fit…’, then it’s time to change the color. You must be familiar with whatever information is available on the psychology of colors and what factors motivate us to choose one color over another. Even so, if you feel that it just doesn’t feel right, then listen to your gut and respond accordingly.
Your logo goes a long way towards making your company one that consumers will remember. The logos of big companies like Nike and Apple are known worldwide. It’s not just the design of the logo but also it’s color which plays a crucial role in making it unforgettable.
It is extremely easy to choose a color for your logo. However, what is much more important, is understanding what message you want it to convey to your target audience. Remember, there are no strict rules – you can always break free and do something completely new and risky.