Using the right marketing techniques for your business will help it to thrive in times of uncertainty or a reduction in custom.
Your business will bloom the most when it is exposed to effective marketing that will capitalise on its strengths and its biggest market niche. So whatever your business’ strengths, goals and long-term plans are, it is probably easier than you think to connect with a wider audience in your marketing strategy.
If you want to learn more about how to connect with a wider audience, here are our five top tips for success.
1. Use Email Marketing
Email marketing can be incredibly useful for cementing relationships with previous clients or customers, and will keep your brand at the forefront of your target audience’s mind.
Successful email marketing calls for well curated content that isn’t spammy or repetitive. Ensuring that the content of your email is informative, eye-catching and efficient will attract more customers to your website than frequently spamming them with content that won’t attract them to make a conversion. Using software like MailChimp can help you with building a schedule for your email marketing campaigns without creating content likely to be flagged as spam.
2. Use AI to Assist You With Marketing
Using AI in marketing is incredibly useful for improving your content quality. When used in conjunction with human content writing, AI can greatly enhance the structure of your content, and highlight ideas that you may have bypassed.
If you need assistance with using AI in your marketing strategy, websites like Retail News can provide insights into how to curate your marketing strategy to include AI and technology.
3. Use Video Marketing
Video marketing can help you reach customers who scroll through social media pages for hours, or browse YouTube.
In particular, YouTube is great for video tutorials, live streaming and using ads to promote your products or services. You can also use platforms like YouTube to livestream to potential customers.
As YouTube works well on SEO, optimising your content to use appropriate hashtags, relevant titles and engaging captions will also help you mine viewers and followers.
4. Create Online Communities
This can be great for formulating groups around your brand. Platforms like Reddit or Facebook can be the perfect places for creating places to engage with your target audience and encourage a conversion.
In these groups, you can also organise events, answer questions and offer a behind the scenes insight into your brand.
Additionally, you could also offer exclusive discount codes to groups affiliated with your brand, or early access to new product launches. This will also inevitably boost customer loyalty and produce an incentive for other customers to join the groups.
5. Use PPC to Boost Web Traffic Numbers
PPC can be an incredible tool for targeting customers through search engines and boosting your web traffic. The beauty of using PPC in your marketing strategy is that you can decide on your own budget and manage it effectively without running away with the money.
Customers who are actively searching for your products or services will be hit with a high ranking result in search engines using PPC, which can be excellent for your conversion rates and
Do you have any tips for using tech marketing to connect with a wider audience? Share your thoughts in the comments section below!