Any savvy marketer understands that the best way to get products in front of the people for both consumers and the business is to use a strategy that is efficient. In other words, one that gets the products seen by as many people as possible in the least amount of time while also saving on the dollars.
In the modern digital era, the habits of consumers and shoppers have changed dramatically. Buyers are now more reliant than ever on digital means to find and buy whatever they want. The choice of digital medium used can also affect what the buyers end up buying.
There is one constant when it comes to marketing and that is effective communication. Digital signs are interactive in that they engage the customer as soon as they walk into the business premises. Let’s take a closer look at why digital signage is among the best marketing campaign tools there is.
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Attention-Grabbing
The first and most important feature and benefit of digital displays are that they are attention-grabbing. Customers will likely see them as soon as they walk into your business.
Secondly, digital signs are highly customizable. You can change the message, the graphics and the display in accordance with the current circumstances. This also makes them highly effective at prompting customers to make the purchase.
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Highly Cost-Effective
Digitals signs can also bring in a stream of revenue for your business. This is because other companies may decide to rent the advertisement space to promote their own products provided that they work in tandem with the goals of your business. The benefit of this to other businesses is that they can elevate their own brand awareness through the customers that visit your business.
Secondly digital signs help the business save on costs of advertisement materials that would likely be discarded later on. It can easily be adapted to current business situations at minimal costs.
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Dynamic
Another highly beneficial feature of digital signage is that they can be incorporated pretty much anywhere and in any type of business. What’s more, you can change the display and graphics as often as you may like. You can even do this after a couple of hours to meet the demands of the new clientele if need be.
Another interesting concept that you may want to consider is adding an AI element. This can help you determine the sales items that are most popular as well as the items that are sold together. Furthermore, you will also be able to tell the items that have experienced a drastic drop in sales. You can then make a plan to promote these products in-store to help bring the sales back up.
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Can Boost Impulse Buying
For the business, impulse buying is not a bad thing and can actually be a source of steady income. Customers may visit the business premises and become unsure of what they would like to purchase.
By displaying critical information or something pleasant on the digital signage, the customer may very well decide to make an impulse purchase.
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Making Use of Video
Rather than just still images, digital signage allows you to take advantage of video. When it comes to catching customer attention, video is the most effective way to do this. The fact that digital signs allow businesses to leverage video makes them highly versatile.
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Lowers the Perceived Waiting Period
Another main benefit of digital signage is that it keeps customers entertained. When they are in a line waiting to be served, they can feel quite bored. However, with digital signage or an electronic digital center, customers have something to occupy their minds thereby reducing the perceived waiting time.
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Can Increase a Business’s Social Media Presence
Social media is a great tool for boosting brand awareness, generating leads, getting new and repeat customers as well as having a closer understanding of the issues faced by customers. Digital signage can provide information to customers on the various social media platforms to find the business. This allows customers to better engage with the business, find out what is new as well as air their opinions on factors such customer service.
Final Thoughts
Technology continues to advance and to become a major factor in our lives. It is only understandable therefore that digital signage continues to grow in popularity and may become one of the major strategies employed by modern businesses. Rightly so as there are many benefits of digital signage from lowering perceived waiting time, boosting impulse buying to being cost-effective and extremely dynamic.
Interesting related article: “What is Digital Marketing?”