Enhancing market share is a fundamental aim for marketers seeking to expand their audience. Achieving this objective involves various marketing strategies, including packaging. Additionally, innovative printing techniques can set your product apart from competitors, making it even more tempting to potential customers and contributing to your market share growth. It also enhances visual appeal and conveys essential product information accurately.
To gain a more comprehensive insight into the optimal printing choices for your product and assess its longevity, it is recommended to peruse the entire article.
Emphasizing Printed Packaging
Packaging must be unique and artistic to give customers a unique, memorable experience. Like the product, it also needs attention and care so customers can give it to their loved ones as a gift.
Simply put, Packaging boxes must have a rich design and be aesthetically pleasing, elegant, and visually appealing. You can hire professionals to ensure your product packaging has all these characteristics. There are hundreds of thousands of packaging companies in the market that offer low prices along with free shipping and discounts on bulk orders.
Lastly, it is essential to identify suitable experts from the crowd. However, it does not mean that the first packaging company you find will be the best. Perform proper research for a better experience.
How emerging packaging companies can benefit from printing?
There are several benefits of using innovative and eye-catching printing for emerging or well-established packaging companies given below.
- It enhances product visibility in the competitive environment.
- It generates user satisfaction through its high-quality visuals
- It interacts with buyers through easy-to-read fonts.
- It encourages instant buying through its creative and aesthetic looks.
- It also improved brand recognition.
- Innovative designs make distinguishing your product from others easier for the retailer.
How do you find the most suitable printing for your Packaging?
Creativity is essential to a business standing out from its competitors. Having eye-catching and innovative custom packaging will make you stand out as a recognizable brand.
It is possible to accomplish this goal easily by having your brand name and logo printed directly onto your customized packaging. The retail and e-commerce industries can benefit from this idea and boost their business by making sure to explore various retail packaging solutions.
Further, talking about printing to make your packaging unique, there are no such rules for printing on packaging. Despite this, each printing method has its specialties and attributes.
Printing techniques in the packaging industry can be divided into four types, which are given below.
- The Lithography Printing Method
- The Flexographic Printing Method
- The Digital Printing Method
- Silk Screen Printing Method
The Lithography Printing Method
Lithography is an offset technique, a typical bulk printing process adopted by most businesses to give sleek and high-end looks to their products. In this process, a design is etched onto an aluminum plate using a laser by mechanical or photochemical means. After the design, the printing plates are rolled over with water on the non-image area and ink onto the image area. Before the ink reaches the print surface, it passes through a blanket.
Therefore, it is also known as “offset printing”. Lastly, it has limitless customization and various design options to make customers see your packaging. Although this method is more expensive and likely to crack and scratch than flexographic printing, it can produce high-quality images on a massive scale, making it ideal for bulk orders of high-quality prints.
The Flexographic Printing Method
The fastest printing method is known as Flexo or Flexography. It is one of the top printing processes limited to only five colors. Similar to lithography, it is a traditional printing practice using a direct-to-surface method, relief plates, and anilox rolls.
In the same way as letterpress “stamping” in the early days of newspapers, flexo printing presses a raised image onto a flexible relief surface. There are three ways to create a raised-image plate:
- Molding
- Laser technology
- Using Ultraviolet light
After raising the image, insert the plates into the press. After that, ink is transferred to the printing surface using small cups. For complex patterns or images requiring high resolution, it is best suited for simple designs. It is cost-effective, so small businesses can also use this method. Furthermore, it is also less susceptible to cracking or scratching, and due to its reproducing extensive quantities nature, it is ideal for bulk printing.
The Digital Printing Method
Printing digital images onto a surface is called the Digital printing method. As shown by the name, it involves the most advanced technology. Due to its accuracy, vibrant colors, print runs, and quick turnaround, it is dominating the industry.
It eliminates the need for different time-consuming and exhausting steps. It does not require film plates or photo chemicals. Modern electronic technology prints designs directly onto the substrate in a single pass to speed up production and finishing processes.
Moreover, it is a cost-effective way to get consistent and more vibrant printing. However, digitally printed labels won’t last as long as flexographic labels and won’t be as durable, so it is better suited for small orders.
Silk Screen Printing Method
For printing sharp images and clear text, silk screen printing is used. Due to its exceptional quality output and versatility, it is highly popular in the packaging industry. Although it is ideal for printing labels and logos, you can also use it for printing patterns.
In the printing process, a stencil containing your desired design is placed on a mesh screen that imprints the image on the packaging. In comparison to other printing methods, screen printing produces excellent color output. However, it can be pretty expensive. It offers flexible printing, so this technique allows you to easily print images, text, and labels on bags and pouches.
It can be ideal for promotional and marketing goods and for those looking for ready-made or stock packaging. Lastly, you can use various ink options, including water-based ink, vegetable ink, Pantone, and oil-based ink.
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