Empower Your Financial Future With The Right Wealth Management Firm

In 2024, as global politics are increasingly shaped by war and strife, investors face challenging market conditions not encountered in decades. This turbulent landscape tests the resolve of markets and investors alike, highlighting the crucial role of wealth management in ensuring financial well-being for a broad spectrum of clients.

Empower, previously known as Personal Capital, stands out in this environment as a wealth management firm that caters to a diverse clientele. It provides free financial planning tools for all users, making sophisticated financial advice accessible to a wider audience. For high-net-worth investors, Empower offers a paid advisory service, further enhancing its appeal.

The firm’s mission is to merge advanced technology with objective financial advice. This approach includes offering tools for retirement planning and budgeting, making it a comprehensive solution for various financial needs. 

This review of Empower in 2024 delves into the app’s primary features, alongside its advantages, limitations, pricing, and other essential details, positioning it as a significant option for investors navigating the complex financial landscape of the time.

What Is Empower?

Empower, an online platform known for its wealth management services, combines free financial tools with a comprehensive paid service. It caters to a broad spectrum of financial needs, making it a versatile choice for many users.

On one hand, Empower offers a suite of advanced financial tools at no cost, appealing to those who need assistance with budgeting, investment analysis, and retirement planning. These tools enable users to track their net worth, get a holistic view of their financial situation, and receive tailored advice for managing portfolios and planning for retirement, all from a mobile app.

On the other hand, Empower’s paid wealth management service is designed for a more in-depth financial strategy. This service integrates robo-investing with the expertise of human financial advisors, creating a personalized investment approach. 

Empower Pros & Cons


  • Empower provides comprehensive spending monitoring across all linked accounts, giving users a clear picture of their financial status.
  • The platform includes a debit card, adding convenience to everyday transactions.
  • It offers an automatic savings feature, which adjusts based on the user’s income and expenses, aiding in financial planning.
  • Users can build their credit history with on-time payments, an essential aspect of financial health.
  • The platform offers up to 10% cash back on select purchases, providing additional financial benefits.
  • Empower allows for up to a $250 cash advance without interest, late fees, or a credit check, which can be crucial in emergencies.
  • The setup is free and easy, adding to its user-friendliness.
  • Its wealth management plan is more customized than many other robo-advisors.
  • Advanced money management tools are available, along with a retirement planner and free personalized investment advice.
  • It also includes cryptocurrency tracking, appealing to modern investors.


  • There is a 1% foreign transaction fee, which can add up for users who travel or transact internationally.
  • A monthly fee of $8 applies, adding to the cost of using the service.
  • It doesn’t support importing data from Quicken, potentially limiting its usefulness for users transitioning from that platform.
  • Manual transaction entry is not available, which could be a drawback for users who prefer more hands-on financial tracking.
  • A $100,000 minimum is required for the wealth management service, making it less accessible for lower-net-worth individuals.

Empower Competition

Empower has many powerful features, but they aren’t the only quality wealth management service. Here are a few of their fiercest competitors: 

  • Fidelity: Fidelity Investments is renowned in the financial services sector for its wide array of offerings, including a vast selection of mutual funds and robust retirement plans. Catering to both individual and corporate clients, the firm excels in managing individual retirement accounts (IRAs) and providing comprehensive financial planning services. Fidelity’s commitment to offering varied investment options for all age groups, coupled with its aim to create a complete investment experience, positions it as a top choice for clients seeking diverse financial products and services.
  • Vanguard: Vanguard, a leading name in the investment sector, is well-known for its affordable index funds and ETFs. It appeals to self-directed investors with its low-cost, hands-off approach. With a strong foothold in the mutual fund market and a variety of options for long-term growth, Vanguard is a prime choice for those looking for cost-efficient investment solutions. The platform is also favored for its straightforward and user-friendly interface.
  • Chime: The Chime app provides a convenient mobile banking experience, allowing users to manage their accounts, deposit checks, send money, and transfer funds between checking and savings accounts. It’s ideal for those who mainly use direct deposits and rarely need cash deposits, although cash deposits are supported at various retailers usually with a fee. Chime offers a competitive savings APY, automated savings tools, early direct deposit access, over 60,000 ATMs, and a credit-building feature with no credit checks or fees.


In conclusion, as investors navigate the complex and turbulent market landscape of 2024, wealth management services like Empower emerge as vital tools. Empower, known for its blend of free and paid services, caters to a wide range of financial needs, offering everything from advanced financial tools to personalized wealth management. Click Here to learn more and get your financial future on the right path.