Outdoor businesses may be seasonal in nature, but they can also pull in a high level of income, and can be an important way for families to make memories.
If you’re the owner of an outdoor business and want to maximise your profits, here are five essential items you need for success.
1. Capitalise on the Seasonality of Your Business with Branding
Branding is a big part of seasonality, and can help to create a vibe that will resonate with your customers.
Whether you’re trading in the context of a summer festival or a christmas market, having the matching branding to accompany your business will assist you in enticing your customers in and getting them to part with their hard-earned cash.
2. Bump Up Your Security with Plastic Coated Wire
If your business is situated outdoors for all of, of the majority of the year, you will need extra security measures to prevent break-ins and general weather damage.
By using plastic coated wire from companies like Ormiston Wire for your security measures, you’ll gain the advantage of high quality security with the added bonus of waterproof durability.
3. Build an Online Presence
Building an outdoor seasonal business can largely rely on word of mouth custom, so investing some time and money in your online presence can be very beneficial to your profit margins.
Using social media to your advantage can help to spread awareness of your company and alert customers to your presence at whichever event or festival you are trading at.
When you gain followers, you can also use social media to advertise any upcoming special offers, or create a competition to boost engagement. You can even use influencers to help market your brand using tools like Upfluence, which will allow you to push your company to an even larger audience.
You may also want to target TikTok influencers, some of which travel to festivals and seasonal events to review the businesses there.
4. Adopt Sustainable Practices
Depending on where you are situated, many festivals and events may have their own sustainable practices you may have to abide by, but if not, creating your own sustainable policies can help you be a better business, and will hopefully build custom with more sustainably minded customers.
You can implement composting, for example, or if you’re a food business, using only biodegradable packaging from companies like Vegware for your food can go a long way towards reducing your carbon footprint as a company.
5. Focus on Your Customer’s Experience
If you want to have customers returning to your business as you participate in each event, you’ll want to focus on their individual experiences with you and ensure they are positive.
To do this, ensure you hire competent and reliable staff who can be trained in your business’ customer service policy. As your business will be situated outside for the duration of the working day (or night!), each staff member should be well accustomed to all weathers, and be able to dress accordingly.
Keeping queues down will also help you to keep your customer numbers high. As with festivals and events, crowd numbers can build quickly, so ensuring you can provide high quality service whilst keeping the queues down will only improve customer satisfaction.
Which essentials do you have for your outdoor business? Share your thoughts in the comments section below!