Many aspiring YouTubers turn to services that promise free views or paid promotions to grow their channel. While these services can sometimes help, they often fall short or fill your account with bot-generated views that don’t lead to real engagement. Growing a YouTube channel effectively requires thoughtful strategies that build a real audience, not just inflated numbers.
If you’ve tried using free view services without success, this guide will offer you proven strategies for organic and sustainable YouTube growth.
1. Post Videos at Optimal Times Based on Analytics
Although there’s no universal “best time” to upload a video, you can use YouTube Analytics to identify when your audience is most active. YouTube provides insights into the times your viewers are online, which can help you determine the best moment to upload your content to increase the watched hours on YT. This step is crucial for maximizing initial engagement, which signals the YouTube algorithm to recommend your video more widely.
How to Find Your Optimal Posting Time:
- Go to your YouTube Analytics dashboard.
- Navigate to the “Audience” tab.
- Look at the graph showing when your viewers are typically on YouTube.
- Experiment by uploading videos during those peak times and compare engagement rates over time.
2. Create Playlists to Increase Watch Time
Many YouTubers overlook the power of playlists. Playlists can group related videos together, making it easier for viewers to binge-watch your content. When viewers spend more time on your videos, YouTube is more likely to recommend your channel to others. Moreover, a well-organized playlist encourages viewers to stick around longer, increasing your watch time, which is a key factor for YouTube’s algorithm.
Playlist Best Practices:
- Group videos around specific themes or series (e.g., “How-To Tutorials,” “Beginner’s Guides,” or “Season 1”).
- Order videos logically to create a seamless viewing experience.
- Use enticing titles and descriptions for your playlists to attract clicks.
3. Cross-Promote on Multiple Platforms
Promoting your videos beyond YouTube can significantly expand your audience. Cross-promotion involves sharing your content on other platforms where your target audience hangs out, such as social media, blogs, or even email newsletters.
Effective Cross-Promotion Techniques:
- Email marketing: Build an email list and send out regular updates when you post new videos.
- Social media: Share your videos on platforms like Facebook, Instagram, Twitter, and TikTok. Customize your posts for each platform to fit the format and style that works best (e.g., using Instagram Stories, creating short TikTok teasers).
- Embed videos on your website: If you have a blog or a website, embed your YouTube videos in relevant posts. This boosts views and keeps your audience engaged across platforms.
- Answer questions on Quora or Reddit: Find relevant questions in your niche and provide helpful answers, linking to your YouTube videos as additional resources.
4. Create Engaging Video Series
Keeping viewers coming back for more is crucial for long-term growth, and one of the most effective ways to do this is by creating a video series. A series gives viewers a reason to return to your channel regularly, especially if you release episodes on a schedule. This not only boosts your views but also increases the likelihood of converting casual viewers into subscribers.
Tips for Crafting a Successful Series:
- Focus on a niche or topic that you can expand into multiple episodes.
- Use a consistent style, theme, or story arc to keep viewers invested in future episodes.
- Publish new videos in the series at regular intervals (weekly, bi-weekly, etc.) and promote upcoming episodes to build anticipation.
5. Convert Viewers into Subscribers with Effective Calls-to-Action (CTAs)
Encouraging viewers to subscribe to your channel is essential for sustained growth. But simply asking viewers to subscribe isn’t always enough—you need to give them compelling reasons to do so.
How to Craft Strong CTAs:
- Add value: Tell viewers what they will gain by subscribing. For example, “Subscribe to learn more tips on growing your YouTube channel every week!”
- Place CTAs strategically: Include a brief mention at the start of your video, a more in-depth CTA at the end, and even a pinned comment reminding viewers to subscribe.
- Use end screens and cards: These tools allow you to place visual prompts for viewers to subscribe or watch more videos directly within your content.
6. Engage with Your Audience
Building a community around your channel helps foster long-term growth. Engaging with your viewers through comments, live chats, and social media is key to retaining subscribers and attracting new ones. Respond to comments thoughtfully, ask questions in your videos to encourage interaction, and participate in YouTube live streams to connect with your audience in real-time.
7. Collaborate with Other YouTubers
Collaborations can expose your content to a wider audience by tapping into another YouTuber’s subscriber base. Whether you co-create content, appear as a guest on their channel, or work together on a project, collaborations provide a mutual benefit for everyone involved.
How to Find and Approach Potential Collaborators:
- Look for creators in a similar niche or with a complementary audience.
- When reaching out, propose a clear idea for collaboration that benefits both parties.
- Start with smaller creators if you’re just starting out. As your channel grows, you’ll have more opportunities to collaborate with larger YouTubers.
8. Leverage YouTube Shorts for Quick Exposure
YouTube Shorts, which are videos up to 60 seconds long, offer a powerful way to attract new viewers and expand your reach. Given their bite-sized format, Shorts are ideal for grabbing attention and keeping your audience engaged. The YouTube algorithm promotes Shorts heavily, often showing them to viewers who haven’t subscribed to your channel yet, which can lead to rapid growth in views and subscribers.
Why YouTube Shorts Matter:
Increased discoverability: YouTube often features Shorts on the homepage and in a dedicated “Shorts” feed, exposing your content to a wider audience.
Higher engagement: The brief, snappy format tends to attract higher engagement rates, as users are more likely to watch a 60-second video all the way through.
Diversifying content: Shorts can complement your longer videos, giving your audience a variety of content to consume, which can keep them coming back for more.
Tips for Using YouTube Shorts Effectively:
Repurpose your existing content: Take snippets from your longer videos that highlight key moments or valuable insights and turn them into Shorts. This gives your older content a new life and exposes it to new viewers.
Create exclusive content for Shorts: Some content is perfect for Shorts—quick tips, behind-the-scenes moments, or sneak peeks of upcoming videos. Creating Shorts that offer something unique can entice viewers to check out your longer content.
Use attention-grabbing titles and thumbnails: Even though Shorts are shorter, compelling titles and thumbnails still matter. Make sure your title is clear and catchy, and your thumbnail stands out to get more clicks.
Add a call-to-action: Even within the 60-second format, you can encourage viewers to subscribe, watch your full-length videos, or check out a related playlist. Always remind them why they should stick around and engage with more of your content.
By incorporating YouTube Shorts into your channel strategy, you can take advantage of a rapidly growing trend and bring in more views, subscribers, and overall engagement in a shorter amount of time.
Conclusion
Growing a YouTube channel takes time, effort, and smart strategies. Relying on services for free views can be tempting but often won’t lead to the authentic engagement you need to succeed. By focusing on these proven strategies—optimizing upload times, using playlists, cross-promoting, creating video series, converting viewers into subscribers, engaging with your audience, and collaborating with others—you can build a loyal following and grow your channel sustainably.