What is a digital assistant? Definition and examples

Digital assistants are voice-activated software programs that can perform electronic tasks for you. We also refer to them as virtual assistants, predictive chatbots, mobile assistants, voice assistants, or virtual digital assistants. If your smartphone, for example, has a digital assistant, you can tell it to do things for you, i.e., speak to it rather than type in instructions.

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Image created by Market Business News.

Apart from carrying out spoken instructions, it can also utter answers to questions.

ParentZone has the following definition of digital assistant:

“A digital assistant is a piece of voice activated software that can carry out a range of tasks for you based on your command. Common requests include ‘What’s the weather like today?’ or ‘Text Dad Happy Birthday.'”

Since 2017, the capabilities of voice-activated computer programs have advanced considerably. Digital assistants like jasper.ai have artificial intelligence (AI) programmed into them. AI refers to software technologies that make smart devices think and behave like humans.

Digital assistants and chatbots

Although they are very similar to chatbots, we tend to use the two terms in different situations. Chatbots talk to people online in, for example, the customer support section of a website, while digital assistants exist in a user’s laptop, smartphone, tablet, or smartwatch.

Veronica Cruz wrote the following in a Market Business News article about chatbots:

“Chatbots are smart virtual assistants that are typically integrated into a company’s customer support software.”

Millions of people use their digital assistant

Millions of individuals across the world who own computers, tablets, or smartphones use a digital assistant. They also exist in cars, appliances, some smart TVs, instant messaging programs, and smartwatches.

Here are some well-known examples:

  • Google Assistant.
  • Siri on iPads and iPhones.
  • Mycroft on Android phones.
  • Bixby on Samsung phones.
  • Amazon Echo on smart speakers.
  • Google Home on smart speakers.
  • Cortana on computers that use Microsoft systems.


Wake word

Users need to use a wake word when they want to interact with their digital assistant. A wake word, which may consist of one, two, or a group of words, activates the software, i.e., it brings it to life. In the popular TV series Star Trek, the wake word is “Computer.”

Common wake words people use today include “OK Google,” “Computer,” “Echo,” “Hey Cortana,” “Hey Siri,” and “Alexa.”

What can a digital assistant do?

Non-business environments

As these types of voice-activated software programs become popular, so do their capabilities. Their most popular functions today, in non-work situations, include:

  • Reminding users of appointments and things they need to do.
  • Setting alarms.
  • Playing music, songs, or certain genres.
  • Telling stories, and even jokes.
  • Reading audiobooks out loud.
  • Telling the user about current or future weather conditions locally or anywhere in the world.
  • Answering general knowledge and other basic questions.
  • Adding items to a shopping list.
  • Providing directions (how to get somewhere).
  • Sending specific people happy birthday texts on certain dates.
Business environments

Regarding what digital assistants can do in business situations, Oracle.com makes the following comment:

“For businesses, digital assistants provide a single, convenient point of contact for contractors and customers. Digital assistants are most commonly used in customer contact centers to manage incoming communications. They’re also used for internal purposes, such as to onboard new employees.”