What is a Newsletter? Features and Examples
A newsletter is a periodic publication, often delivered via email, that provides subscribers with information or updates on a particular topic, organization, or interest. Newsletters can be issued daily, weekly, monthly, or at any other regular interval. It is a form of media that can be aimed at a wide range of audiences – from corporate staff to club members to online shoppers.
It’s imperative when creating a newsletter to understand the need to have a clear message and objective.
According to Mailchimp: “One of the first steps to creating an effective newsletter is to recognize that it is a marketing campaign that needs to have a clear message and a clear objective.”
Key features of a newsletter