featured-image-standard-abstract-lines-dots-nodes-connecting

Ford reports higher Q3 profit, but misses Wall Street estimates

Written by Joseph Nordqvist

Published: 15:19, October 27, 2015

Ford Motor CompanyFord Motor Co posted mixed third quarter results on Tuesday.

The US automotive giant reported net income of $1.9 billion in the third quarter, up from $1.1 billion in the same period last year. However, earnings per share were 45 cents a share, about one-two pennies shy of Wall Street estimates.

Quarterly revenue was up $3.2 billion from a year ago to $38.1 billion – of which 66 percent was from sales in North America. Pretax profit for the company was $2.7 billion.

Shares in Ford dropped as much as 4.8 percent in early morning trading hours on Tuesday on news of the results.

The average tax rate rose to 33 percent from 21 percent a year earlier – when it was reduced by various special items. According to Ford’s Chief Financial Officer Bob Shanks, the company had forecast a 34 percent rate, whilst analysts had expected a 32 percent rate.

Shanks said that lackluster earnings per share is “entirely due to a tax rate difference”.

He added: “We came right on in terms of operating results, but we had a 33 percent tax rate. The analysts on average had a 32 percent tax rate.”

Ford’s F-Series trucks, the top selling vehicle line in the US, had the best third quarter in nine years, with US sales up 8 percent to 207,271, accounting for almost 90 percent of Ford’s global automotive profit.

Ford said that it still expects pretax profit of $8.5 billion to $9.5 billion for the full year, adding that profit margins in North America are forecast to be in the upper end of 8.5 percent to 9.5 percent.

The company also said that it is optimistic about China and expects a record fourth quarter in its Asia-Pacific operations. Despite the economic slowdown in China, the company still expects vehicle sales in the region to be unchanged for the year at 24 million – better than what most analysts had forecast.

Joseph Nordqvist Avatar

Other News

A bank tested AI customer twins for marketing, with mixed lessons for businesses

Nov 15, 2026

What makes a product vintage, and why the distinction matters to retailers

Nov 15, 2026

EU business social media use rises, but a gap remains by company size

Nov 15, 2026

Why startups may benefit from testing locally before expanding abroad

Nov 14, 2026

Novel product ideas can be harder to try but more rewarding afterward

Nov 14, 2026

What is in an online cart can influence whether shoppers check out

Nov 14, 2026

Subscription plans can miss customers who would save money, Lyft research finds

Nov 14, 2026

Workers with worse shifts than their colleagues were more likely to leave, restaurant study finds

Nov 14, 2026

More product options do not always reach more customers, cosmetics study finds

Nov 14, 2026

EU household spending grew in 2025 as communication purchases led gains

Nov 13, 2026

Ad experiments can help predict which campaigns drive additional sales

Nov 13, 2026

Browser choice screens lifted Firefox usage in Europe, researchers find

Nov 13, 2026

Online product rankings can cut shipping costs without reducing sales, experiment finds

Nov 13, 2026

Large companies lead EU service exports, but smaller firms dominate in some markets

Nov 13, 2026

Cart reminder timing is linked to different shopper responses

Nov 12, 2026

AI labels changed how consumers judged food images in three experiments

Nov 12, 2026

Shared AI tools were linked to higher sales for small online sellers

Nov 12, 2026

An image ad people like may not be the one they remember

Nov 12, 2026

Upfront rental prices changed competition as nightly rates rose in a study

Nov 12, 2026

Showing payment options earlier can influence online purchase decisions

Nov 11, 2026