Google developing a new Pixel smartphone for 2017

Written by Joseph Nordqvist

Published: 04:55, March 5, 2017

Google has confirmed that it’s developing a new Pixel smartphone for 2017.

The tech giant’s first foray into the smartphone market proved to be a success, with its first-gen Pixel receiving praise for its long battery life and Google Assistant integration. Dieter Bohn of The Verge said in his review of the Pixel smartphones that they are “…easily the best Android phones you can buy”, giving them a rating of 9 out of 10.

But, just how far is Google going with the Pixel smartphone?  Not much has been announced, but Google’s senior VP recently confirmed that there will be a successor this year.

The Pixel was not a one-off experiment

Rick Osterloh, Google’s senior VP of hardware, confirmed in an interview with Android Pit that the Pixel was not a one-off experiment:

“There is an annual rhythm in the industry. So, you can count on us to follow it.”

“You can count on a successor this year, even if you don’t hear a date from me now.”

The first-generation Google Pixel (5″ display) and Pixel XL (5.5″ display).

The Pixel is staying premium

One of the major criticisms of the Pixel has been its expensive price tag. The current Pixel smartphone starts at $650, while the larger Pixel XL starts at $769.

When asked whether there will be a more affordable version of the Pixel smartphone, Osterloh responded by saying that “the Pixel stays premium.”

This means that the “Pixel 2″ will likely be priced to compete against the upcoming Samsung S8 and next-gen iPhone.

There is currently no information regarding the specifications of the next-generation Pixel and whilst there is no release date, given Google’s past releases, it’s likely that the “Pixel 2” will debut sometime during the fourth quarter of the year – but this is by no means certain.

Joseph Nordqvist Avatar

Other News

A loyalty campaign can lose sales when stores struggle to carry it out

Nov 10, 2026

Offering a choice of discounts can sometimes reduce purchases, study finds

Nov 10, 2026

A fee to place a bid can lift a seller’s profit, but the effect may fade

Nov 10, 2026

Experiences can make loyalty rewards more engaging, retail research finds

Nov 10, 2026

Most emerging-market firms in an IFC survey use AI, but few have embedded it across core operations

Nov 10, 2026

Startups given examples of AI workflows found more uses for the technology

Nov 9, 2026

Showing product costs can change how shoppers judge a brand’s motives

Nov 9, 2026

Hiding most Facebook ads increased users’ time on the platform in a study

Nov 9, 2026

Online sales remain a small share of revenue for many Balkan businesses

Nov 9, 2026

Toast faces FTC lawsuit over restaurant software fees and cancellations

Nov 9, 2026

Fashion ads featuring models with disabilities performed better in a set of tests

Nov 8, 2026

Ad comment moderation showed mixed results in Harvard research

Nov 8, 2026

Board connections are linked to marketing’s influence inside companies

Nov 8, 2026

Customer confidence can fall before it rises with experience, study finds

Nov 8, 2026

Drug buyers often cut promotion while raising prices, research finds

Nov 8, 2026

Confirmation prompts can change subscription choices, but add checkout friction

Nov 8, 2026

Marketplace advertising adds a second cost to reaching online shoppers

Nov 7, 2026

Delivery and payment choices can stop online sales at checkout, DHL survey finds

Nov 7, 2026

AI-translated marketing videos drew mixed reactions in two language tests

Nov 7, 2026

Referrals remain a major source of leads for small businesses, survey finds

Nov 7, 2026