Operating a spa business is hard work, and it requires creativity, skill, and of course, passion. Getting the word out in regards to your business is important – just as critical as the services that you provide. Therefore, a strategic marketing plan is imperative for a successful spa business.
In the past, word-of-mouth may have been all that was needed in order to grow clientele. However, these days, due to a higher amount of competition, it requires a little extra effort in order to gain and keep patrons. But with a little creative medical spa marketing, your spa business can grow well. Here are some ways that you can grow your patron list for your spa business.
Create a Website
The majority of individuals looking for a spa to visit make their search online. Therefore, if you do not have a website on the web, it behoves you to create one. This is especially true when you consider that most people use their smartphones no matter where they are in order to locate businesses they want to try. A website is an excellent marketing tool where you can list your location, services offered, prices, and even place photographs of your spa.
A website can be created easily by either yourself or a professional person you can hire to build one for you. This can be done very inexpensively, and sometimes for free.
Offer Online Booking
In conjunction with your website, offering online booking can be a very convenient way for your patrons to schedule their visit to your spa. People are busy and can find themselves with brief moments here and there that may not allow them to pick up a phone and call to book an appointment. Another tip? While a booking form present on your website may be a wonderful tool for your clients, why not also create an app for Android and iPhone that allows your patrons to book easily from their smartphone?
Use Social Media
Taking advantage of social media accounts, especially when linked to your website and/or blog, can easily assist you in growing your client list. Facebook and Twitter are two platforms that you especially want to be a part of. Start by making a business page and taking the time to fill out the “about” section with the necessary information regarding your business. This will help visitors to get a sense of what your business is about and garner interest in your spa services. Be sure to regularly post on your social media accounts and share service specials, deals, photographs of your business, and anything else that will keep your clients up-to-date in regards to your spa and interested in visiting frequently.
Branch out to other social media platforms, and don’t forget to take advantage of Instagram and Pinterest, as well – these platforms are excellent for the audience who enjoys pampering themselves!
Offer a Referral Program
Another excellent marketing tool is the referral program. Not only can it help your clients to save money – something everyone loves to do – it works by giving your established patrons incentive to share your business and help you grow your clientele. When a client refers an individual to your spa, give them a free treatment or a discount on a service.
Partner with Charities
Working with local charities is an excellent way to spread the word about your business and services offered. Have business cards and printed information readily available, and even consider offering a free treatment on site to garner interest in your business.