Did you know that there’s 1.1 billion websites on the internet? That’s a whole lot of websites. And yet the funny thing is, the vast majority of them receive virtually no visits whatsoever. They’re just sitting online, taking up internet space. And the reason they don’t receive visitors is nearly always because they don’t offer anything to web users. The best websites don’t just magically receive visitors; they get them because they provide the things that they’re looking for. There are some tried and tested methods for attracting an audience. Some websites host articles from esteemed celebrities; others will offer incentives such as spins deals to get players visiting one platform over their competitors. If you’re putting together a website, then keep the following visitor experience assets in mind — they’ll help to ensure that people stop by.
Quality Content
There’s a lot of content online. But let’s be honest for a moment; most of it is not worth your time. People value their time, and they’re not going to spend their precious online minutes reading content that is poorly written, generic, and without any value. If you’re looking to attract an audience with content, then it has to be insightful, well-presented, and error-free. And that’s really just the bare minimum.
If you wouldn’t read the content yourself if you came across it on the web, then it’s unlikely that anyone else will, either.
Great Design
There’s a reason why website designers can attract such a high salary. Their job is important. In fact, it’s probably the most important aspect of a website. A site could have great content, but if the design of the site is a mess, then it’s unlikely that anyone would stick around long enough to see what it is. You don’t necessarily have to hire a professional website designer, but it can help, especially if you don’t have an eye for what looks good. If you don’t have the budget to hire a professional, then adopt the mantra ‘less is more’; you can’t go wrong if you keep things simple.
An Incentive
All websites have competitors. In fact, most of them have hundreds, if not thousands, of competitors. So they need to offer something as an incentive to visit their website rather than one of their rivals. What this looks like will depend on the type of website. If it’s a gaming site, then they may offer free plays as a way to entice players. If it’s a business account, then they could offer 15% off the first order when they open an account. Take a look around, and you’ll see that the majority of websites offer some sort of incentive to their visitors, even the biggest names.
Ongoing Updates
A website’s success doesn’t depend on one-time visitors. They’re good, sure, but you can’t build a successful website on the back of one-time clicks. To be successful, a site has to have repeat visitors; that is, people who come back time and time again. And the only way they can do it is if they have something new to offer. If a visitor has read all of the articles on a website, or they just perceive that there’s never anything new, then they’ll have no motivation to come back again.
Limiting the Annoying Aspects
It’s pretty difficult to get anyone to visit a website. If they do, then the last thing you’ll want to do is annoy them so much that they click the ‘x’ button and never come back. Yet oddly, sites do this all the time. Some annoying elements to avoid for your site include playing autoplay videos (especially with sound), having too many pop-ups (one is fine), or using dark patterns to get your visitors to do something that they don’t want to do. In other words, you need to treat your visitors with respect.
Interesting Related Article: “”How to Encourage Visitors to Return to Your Website“