How Important Is Email Deliverability?

Localize your email content image 499394959Have you ever heard about email deliverability? If not, then this article could be quite important if you’re looking to learn a bit more about it. To combat spam nowadays internet service providers and email service platforms are continuously ramping up restriction rules. These restrictions are put forward so that users can benefit from increased protection. It helps users keep their mailbox clean and free from unwanted spam mails, as they go straight to a spam folder. However, at times, perhaps due to negligence, users can also delete important messages while emptying their mail folders. It’s important to try and prevent this from happening to you. Check this guide to improve the deliverability of your emails. 

For email campaigns, try to build the right reputation

Internet service providers take care of things like the credibility of IP addresses and the domain. A reputation check is run before you receive any email that will help in evaluating the unwanted messages. If it is not done, then it can affect security issues. That is why it is important to build the right reputation for the first campaign.

Sending emails to people who need it

You should always be careful while sending welcome emails. You should not send emails to people who do not permit you to do so. Just because someone might have attended your event many years back does not mean that they will be interested in the company when it is launching a new product. If they do not like the mail, they will mark it as spam and that will harm the reputation of your company. That is why it is important to avoid emails like this so that the reputation of the company is not affected.

Easy to unsubscribe

At times, a person might have liked some products and want to know more about the product he or she might have found when they subscribed to a website. In this case, there are a lot of emails that the person has subscribed to and now he or she does not care about these emails. Maybe they no longer interested in that product so they will look for an option to be unsubscribed from the website. If this happens, emails will no longer reach his or her inbox. But if the person does not find the process to unsubscribe, then it will go to the spam and in this way, the reputation of the company will get affected. That is why it is important to make your website in such a way that people can easily unsubscribe when they decide they do not wish to receive any more information.

Following a schedule

It is important to follow a schedule when it comes to sending emails. There are many users who like to look at an email when it is received at the scheduled time – following email marketing best practices. If you are sending emails 5 times a week and then nothing for 2 weeks, to then send another at an unusual time people may begin to feel suspicious about you. It is important to provide the right message about the brand so that people want to learn more about your company’s products without being overwhelmed unexpectedly. Quite naturally, these are all important factors to consider when it comes to email deliverability.