93% of online sales start with searching on Google! I bet you have been hearing the term SEO very frequently these days, haven’t you?
SEO which stands for Search Engine Optimization, is one the most effective digital marketing strategy which defines the standards and techniques to be complied with in order to improve online business ranking in search engines. As the intention for shopping online is significantly rising these days, people usually search for their required product or service through search engines, in particular Google. obviously, if your business comes up in the first page of Google when a relevant keyword is being searched by a customer, the probability of the customer providing his needs through your platform increases.
We, through this article, would define the reasons SEO should always be a part of your digital marketing strategy.
SEO shows your website to people looking for your service/products
People, when in need of a particular service, normally search it through search engines. Like what we have experienced before, people usually select the websites which come up on the first page of the search engines. That shows the importance of SEO in your digital marketing strategy! SEO enhances your searchability and visibility. Since visibility is the first factor for a better conversion rate, SEO helps here!
SEO improves your website’s credibility and trustworthy
Websites that rank higher in Google sound trustworthy to users. This is due to the fact that people trust Google! When users see a website on the first page of google, this means better content, a cleaner website, good functionality, and many other benefits to them. That’s why they trust and rarely go further to the next page!
SEO helps you to understand customer behavior
Not only does SEO improve the visibility and credibility of your website, it provides very valuable tools and information in order to analyze the customer’s behavior and any change in consumer taste! There are plenty of tools such as Search Query Data, SERP analysis, Analytics data, and AI insights. In other words, SEO tells you what people exactly want!
Standard SEO means a better user experience
Google is now smart enough to interpret a good or bad user experience for a particular website as it is a very important factor for websites to rank higher. When a website shows up on the first page of a Google search, it means to customers that users had a good experience and feeling with that website. This leads to your website has more visitors and, consequently better conversion rate.
SEO allows you to learn from your high-performance competitors
SEO can potentially reveal a large amount of valuable data about how you and your competitors perform. There are tools such as Google Analytics that provide valuable data from your competitor’s functionality even without accessing their website. This gives you the capability to learn from your successful competitors and see what they are doing that takes them up! Even though having quality content and responsive and straightforward websites is very important for your marketing strategy, it does not secure your success on its own! Using SEO will provide you with very good information on how your big competitors do the job, and you can act accordingly.
SEO brings more visitors than paid Ads
Even though paid Ads still add value, people trust more search engines, Google in particular, rather than paid Ads. Users currently click more on high-ranked websites rather than the websites labeled as ads. On top of that, a paid Ad is normally not an option for small businesses with tight marketing budgets who are not able to afford the advertisement cost on Google. However, by applying standard SEO on their website, they will be able to get almost the same result with far fewer expenses and for a longer period of time.
Quantify your performance with SEO
With SEO, you will be able to see your website results in a meaningful way. Google Analytics platform provides comprehensive and detailed data and information of how your website is doing and how the users are behaving. By using it, you will be able to adjust your marketing strategy in line with customer behavior and get better results.
SEO has a wide range of benefits in addition to the items listed above. It is impossible to be successful in the eCommerce industry without investing in SEO, so any potential marketer in the eCommerce industry should make sure that SEO will be an important component of his marketing strategy and allocate a reasonable amount of money to invest in it.
Keep in mind that successful search engine optimization starts with an SEO standard website. You can’t expect a low-quality website to perform well in search engines.
Interesting Related Article: “How to Increase Your Traffic and Grow Your Business with SEO“