To say that today’s legal field is crowded is an incredible understatement. As of 2023, there were more than 450,000 law firms operating within the United States alone*. And with so many in the industry vying to find the clients seeking their specific services, the landscape isn’t accurately defined simply as competitive. The environment is challenging, too, as firms struggle to stand out from the crowd and capture the attention of the audiences that need them.
For many law firms, solid marketing is what makes all the difference. Traditionally, law firm marketing has been centered around educating potential clients about how a firm can help them win their case. Many commercials feature a basic and brief speech from a spokesperson or an attorney and provide concluding contact information.
While that method previously worked, the approach no longer provides an impactful way to reach clients that would benefit from a firm’s specific legal services. Enter Drive Social Media, a national, integrated digital marketing agency that has created modern marketing for law firms through the Drive Social Media Lawsuit campaign.
The Evolving Shifts in Modern Legal Marketing
The way people consume and react to information and advertising is shifting. New social platforms are becoming prevalent, and basic radio broadcast or television advertisements aren’t having the impact they used to. And Gen Z is rapidly becoming the next wave of adults. They’re using platforms in unique ways, ultimately preferring social media over other, more traditional forms of marketing.
Additionally, today’s viewers prefer to receive information and advertising through video. Statistically, 81 percent of consumers want to see more short-form videos from brands moving forward**. It’s time for legal marketing to follow suit. And in response, marketing campaigns need to be geared toward the preferences of a new generation. This is what the Drive Social Media Lawsuit campaign is about.
The Specifics of the Drive Social Media Lawsuit Campaign
Undoubtedly, the Drive Social Media Lawsuit campaign is a strategic approach to the evolving environment of preferred marketing platforms, formats, and the generation creating the shifts. Each of the Drive Social Media Lawsuit campaign videos feature an individual law firm in a compelling way. Content is short and to the point but captivating and informative. Whether on TikTok or YouTube Shorts, the videos align with the subtle differences of the platforms and their push to have short-form videos at the forefront.
While Drive Social Media is headquartered in St. Louis, the video ad content production was developed in collaboration with the agency’s national offices, with spotless production carried out by the Drive Social Media Atlanta team. The videos build enthralling narratives in less than 45 seconds, drawing viewers in while demonstrating the value that Drive Social Media’s legal clients provide for those who need their services.
At its core, the Drive Social Media Lawsuit campaign revolutionizes legal marketing through the power of digital innovation. It meets potential clients where they are with ads they want to see. Instead of using the lecture-style educational advertising of the past, it appeals to the new sight and sound-driven generation, setting the stage for new benchmarks for success in legal marketing and beyond.
Underscoring the Importance of Innovation and Precision in Legal Marketing
The realm of digital marketing is changing for everyone, and the field of law is no exception. Law firms that used to rely on traditional advertising must find new avenues to reach new audiences. Fortunately, data has made the choice clear: social media video campaigns are the path forward.
Not only will these methods appeal to the up-and-coming audience, but advanced social media algorithms allow for clear targeting, thereby ensuring a law firm’s videos are seen by those who need their services.
Altogether, the success of the Drive Social Media Lawsuit campaign demonstrates that innovation in production and storytelling combined with marketing analytical precision has the power to transform legal marketing for the better.
About Drive Social Media
Established in 2012, Drive Social Media is a full-service digital marketing and social media agency headquartered in St. Louis, MO. Drive Social Media develops custom marketing solutions, including social media strategy, creative content, comprehensive branding, and web development, and provides customer insights and analytics through its bespoke analytics platform, Marketing Milk.
Drive Social Media currently exceeds $35M in annual revenue and serves nearly 2,000 clients across industries. Drive Social Media operates from six national locations, including St. Louis, MO; Nashville, TN; Atlanta, GA; Tampa, FL; Miami, FL; and Dallas, TX; and employs 250 employees. Drive Social Media has been honored as a two-time Adweek Fastest Growing Agencies awardee, featured in the Inc. 500, and included six times in the Inc. 5000 list.
*https://www.statista.com/statistics/822025/us-legal-services-market-law-firms/
**https://sproutsocial.com/insights/social-media-video-statistics/