Instagram likes may not always be the best indicator of a brand’s overall performance, but they remain important for many individuals and businesses. Whether you’re a brand or a personal account holder, it’s natural to want more engagement, including likes. In this article, we’ll go over various effective methods to increase your Instagram likes.

Purchase Likes (With Caution)

Before diving into more complex strategies, one of the simplest ways to get more likes is to purchase them from reputable companies. There are services that allow you to buy likes, but it’s crucial to ensure the company is legitimate. Only use services that provide likes from real users, not bots, as using illegitimate services could lead to your account being suspended for violating Instagram’s policies. You can go here to see an example.

Source for Likes

Before we go into complex strategies, one of the easiest ways to get these likes is to source for them from companies that can get them for you. There are actually companies that can get the likes you need and you can go here to see an example. All you need to do is confirm that the company is legit and then pay for the number of likes that you need and they will deliver.

We must again warn that you need to ensure that you get these likes from a legit company. A legit company will give you likes from real users and not bots. If you use a scam service, you could lose your account for breaking Instagram’s user policy.

Organize a Contest Based on Likes

Hosting contests is a great way to boost engagement, especially when there’s a prize involved. These types of posts often get a lot of attention because the entry requirements are simple, and the reward can be appealing.

One effective way to run a contest is to make liking the post one of the entry requirements. Along with liking the post, you can ask participants to follow your account and tag friends. Because liking a post is such a low-effort requirement, you’re likely to see a lot of interaction with this method.

Create a Hashtag Strategy

Hashtags are an essential tool for getting noticed organically on Instagram. The key is to be strategic about the hashtags you use. Instead of tagging every post with irrelevant hashtags, focus on those that are relevant to your industry and audience.

Start by researching which hashtags are popular in your niche. There are tools and analytics services that can help identify which hashtags drive the most interaction. By using a social listening tool, you can also track trending hashtags in your field, giving you more opportunities to attract the right audience.

Tag Relevant Accounts

Giving credit to other accounts in your posts can lead to more engagement. When collaborating with a brand or showcasing a product, make sure to tag relevant accounts in both the post and the caption.

Tagging well-known brands, individuals, or influencers may encourage them to interact with your post, potentially leading to likes and comments from their followers. Always be respectful and tag only when appropriate to maintain authenticity. You can visit the Social Media Examiner to learn how to use tagging for more exposure. 

Encourage Followers to Tag Friends

When you create engaging or humorous content, many users will naturally want to share it with friends. Make it easy for them by asking your followers to tag someone who might enjoy the post.

By simply including a call-to-action like “Tag a friend who needs to see this,” you invite more interaction. People are often happy to share content with their network, increasing the visibility and likes of your post.

Tag the Location of Your Post

Location tags are especially helpful for businesses in the tourism and retail sectors. By tagging your location, your post will appear in location-based searches, increasing the likelihood of engagement from users who are browsing that area.

For example, people often use Instagram to check out restaurants or tourist spots. By tagging your location, you make it easier for potential customers to find your content, which can lead to more likes.

Write Engaging Captions

While the quality of your images is important, captions play a big role in engaging your audience. Thoughtful, well-crafted captions can keep users on your post longer, increasing the chance they’ll like it.

Whether you’re aiming to inspire, entertain, or inform, ensure that your captions align with the tone of your brand. Captions can set the mood for your post and encourage interaction. Developing your voice in captions is a skill that improves over time, so practice writing in a way that resonates with your audience.

Utilize Trends and Memes

Memes and trends can drive engagement, but they must be used carefully. If your audience is familiar with internet culture and enjoys humor, incorporating popular memes or trends into your posts can attract likes.

Before you use a meme, ensure that it’s appropriate for your audience and aligns with your brand’s message. Be mindful of the humor—what works for one group might not be well-received by another.

Mix Up Your Content Types

Instagram offers various content formats, from traditional feed posts to Stories, Reels, and IGTV. By diversifying the types of content you create, you can reach a broader audience and keep engagement high.

For example, some users prefer short, entertaining content like Reels, while others may engage more with thoughtful Stories. Try cross-promoting different content types, as this will allow you to interact with followers across multiple formats and boost overall engagement, including likes.

Seek Inspiration from Other Industries

Looking at other industries can provide fresh ideas for your content. While it’s easy to get stuck following accounts in your own niche, branching out can spark new creativity.

Follow accounts outside your industry to see how they engage with their audiences and get Instagram content ideas. You may find that strategies used in completely different fields can be adapted to suit your own brand, leading to more likes and engagement on your posts.

Conclusion