The first thing you want to do with your online business is draw in customers. Otherwise, it won’t be much of a business. But how can you be sure that customers will click on your website when there are so many other options out there? How can you stand out from the competition and prove that your website is the one they should click on?
Visibility Is Essential
If customers can’t find you easily, they’re going to choose another business that offers similar products and services. They won’t pick you if they can’t see you.
One way to guarantee visibility is to invest in search engine optimization — this means applying methods to push your website and content to higher rankings in online search results. When someone types in one of your products or services into Google or Bing and presses enter, you want your website to be at the very top of the list. Popular SEO techniques are inputting specific keywords, establishing strong content and building links across multiple online platforms.
If you want to see whether your SEO methods are working or not, use an AI-driven platform like Morphio to track those metrics. It can monitor and analyze your search engine rankings, your website’s click-through and other data. After reading through the comprehensive reports, you can understand what aspects of your online presence need tweaking and what ones are working successfully.
An exceptional digital marketing intelligence platform will do more than help you monitor and analyze your own visibility — it will help you monitor and analyze the visibility of your competitors, too. When you use the feature Competitor Insights, you can see how you can organically outrank your biggest competition.
Offer Different Things
Don’t be afraid to look into your competition to see what they’re offering. Any noticeable difference or gap can be a major opportunity for you.
They may have similar products and services, but do they have a strong social media presence? Is their web design too plain? Do they play it too safe with their advertising?
Maybe their customer service is lackluster. You can work with that. Think about Starbucks’s customer service — the chain is famous for going above and beyond for anyone that walks through their doors. The brand strictly follows the adage that the customer is always right. If someone has a problem with their drink — even if it’s exactly what they asked for — a barista will make them a new one for free.
According to Forbes, providing legendary customer service is one of the best ways to make your business stand out among the heavy competition. A positive experience will make people want to come back to your brand. Remember that Starbucks wasn’t always a business behemoth. It was once a simple coffee chain before it grew in popularity.
In some ways, having a bit of healthy competition is a good thing. Knowing that you have to outrank other brands to get attention from customers can push you to be a better business. It will take more work, but it will be worth the rewards.