Unless you’ve been living under a rock for the last decade, you already know that customer reviews can make or break your business. And, managing them on multiple platforms can be a ton of work – especially if you aren’t internet savvy!
But, worry not. This post will guide you through the easy steps you can take to effectively manage online reviews. And, we’ll explain it all in simple terms that you’ll understand.
Keep reading for all the details.
These days, you’ve got more to consider than managing reviews on Google and Yelp. Many social media platforms include an online review section, as well! And, depending on your client base, this feedback could be viewed more frequently than other outlets.
If you’re working in service or hospitality, you might also need to manage reviews on travel sites like Trip Advisor, or third parties like Uber.
While that might sound like a lot of work – it’s bound to pay off. Today, over 93% of consumers use online reviews to make purchasing decisions.
Are you struggling to get more online reviews for your business?
Be sure that your listing and business details are up to date. And, be sure to ask your customers to stop by and leave you some feedback! Some businesses even offer incentives like discounts and freebies for clients who take the time to write a short review.
Responding to Feedback
Reviews aren’t just about helping clients find you. They’re an important method of reputation management, as well.
As a business owner, you’ll want to take all customer reviews seriously. And, whether the customer feedback is positive or negative, it’s important to respond. This gives your clients a sense of acknowledgement and will help you put their comments to good use.
Plus, it shows future prospective guests that you take their opinions seriously!
If you own multiple businesses or serve a large volume of clients, you may find yourself spending multiple hours per week on managing your reviews. And, as your business grows, so will this workload!
Business owners and managers who find themselves overwhelmed by these tasks should get professional help sooner rather than later! This will save you time and money in the long run, and help you get in touch with vital comments from your clients that you might currently be missing out on.
Professional services can also be useful for challenging jobs like managing multilingual reviews and dealing with frustrated or stressed out customers.
That way, you can spend your time on more important tasks like putting all those client comments to good use and improving or perfecting your current operations!
Manage Online Reviews With Ease
Now that you know a bit about the steps you’ll have to take to manage online reviews, you’re probably excited to get the process started.
Don’t forget that in addition to reading and responding to these customer comments, you should take their feedback seriously! Online reviews can help you fine-tune your business, improve your services, and better connect with your customers!
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