Microsoft_Mimicker_Alarm

Microsoft launches original new ‘Mimicker Alarm’ app for Android

Written by Joseph Nordqvist

Published: 06:09, January 22, 2016

Microsoft has launched a new and original alarm app for Android called ‘Mimicker Alarm’ which makes users play a simple game to wake them up.

The new app is a bit different to conventional alarm apps consumers may be familiar with.

When the Mimicker Alarm goes off it won’t stop buzzing until the user finishes playing a game called a “Mimic”.

Microsoft_Mimicker_Alarm
How Microsoft’s Mimicker Alarm works.

The description of the app on the Google Play Store tells users that “to dismiss your alarm, you must mimic the action given. We might ask you to snap a selfie, speak a phrase, or even get out of bed!”

Some may find this next part annoying – yet quite useful if you really need to get up. Microsoft says that if a user doesn’t finish the game in time the app will assume they have fallen back asleep and the alarm will start ringing again.

It should be noted that users always have the option to turn the games off – but that defeats the whole point of this app.

The app is a Microsoft Garage Project and was built using Microsoft Project Oxford – a platform of artificial intelligence APIs.

Microsoft said:

“The Emotion API is used to power Express yourself – a game that requires you to mimic the emotion listed, the Speech API is used to listen to your attempt at our tongue twister challenge, and the Computer Vision API is used to analyze colors in a photo for our color capture Mimic,”

Joseph Nordqvist Avatar

Other News

‘Buy Now, Pay Later’ may lift prices for shoppers who pay upfront, model finds

Sep 1, 2026

Fast delivery can shield nearby sellers from competition

Sep 1, 2026

World Bank says domestic reforms could unlock more trade within Africa

Sep 1, 2026

GoPro agrees Starman merger as action-camera maker looks to AI infrastructure

Sep 1, 2026

UK opens first challenges under £100 million AI procurement scheme

Aug 31, 2026

SLB to buy Kelvion in $4.1 billion deal as it expands into data center cooling

Aug 31, 2026

EU online sellers declared €38.8 billion in VAT through one-stop systems in 2025

Aug 31, 2026

IMF says stablecoins could cut payment costs but weaken monetary control

Aug 30, 2026

Middle East energy shock drives renewables push and fossil-fuel safeguards

Aug 30, 2026

Build-A-Bear cuts outlook as retail sales fall and wholesale growth slows

Aug 30, 2026

HP raises outlook as PC revenue climbs 18% despite lower unit volume

Aug 29, 2026

OECD growth edges up to 0.5% as G7 economies slow

Aug 29, 2026

G20 trade accelerates as imports and services strengthen in second quarter

Aug 29, 2026

Free electricity may help grids use excess wind and solar power

Aug 28, 2026

Gap raises profit outlook as namesake brand gains but Old Navy struggles

Aug 28, 2026

Why “90% remaining” can make a premium product look like better value

Aug 28, 2026

Working from home has created a new kind of presenteeism

Aug 27, 2026

Global real house prices fall 1.2%, but most markets still rise

Aug 27, 2026

Best Buy raises outlook as computing and AI glasses lift sales

Aug 27, 2026

EU imports rise faster than exports as China and US remain top partners

Aug 27, 2026