playstation_vr_headset_sony

PlayStation VR headset listed for £349 by Swiss retailer

Written by Joseph Nordqvist

Published: 02:11, January 20, 2016

The official price of the PlayStation VR headset has not been announced yet. However, a Swiss retailer called ‘Microspot’ has listed the PlayStation VR headset for 498 Swiss francs on its online store – equal to around £349 GBP/ $496 USD.

The retailer also provided a shipping date of 30th June, 2016, for the VR headset. This date is in line with Sony’s previous confirmation that the headset is set to launch in the first half of 2016.

playstation_vr_headset_sony
The PlayStation VR Headset.

Sony hasn’t provided much information on how much the device will cost.

However, in an interview with Bloomberg last September, Andrew House, head of Sony Computer Entertainment Inc. (SCEI), said that the headset “will be priced as a new gaming platform” – meaning consumers can expect it to cost around the £350 mark.

“VR rewrites the rule book on how you can create games,” House commented. “You’re seeing a large amount of interest and work happening among smaller teams, because it’s possible to create something in VR that is very simple but still very magical.”

It should be noted that this isn’t the first time that an online retailer has given the headset a price tag before any official word on the matter. Amazon Canada previously listed the headset for $1,125 CAD (around $800 USD), which Sony immediately denied.

Katsuhiro Harada, the producer of the Tekken franchise, believes that the PlayStation VR headset won’t cost more than between $300 to $400, which (if true) would make the headset significantly cheaper than the Oculus Rift headset, which was confirmed earlier this week to retail for $599.

Joseph Nordqvist Avatar

Other News

Helping small retailers set up payment devices increased adoption in Mexico study

Nov 4, 2026

Retail display ads can shape what shoppers expect before they inspect a product

Nov 3, 2026

Grocery price displays can change what shoppers buy without changing the price

Nov 3, 2026

Product reviews can influence how shoppers assess environmental claims

Nov 3, 2026

Discounts for infrequent buyers can affect how regular customers feel

Nov 3, 2026

Sponsored post frequency has an uneven relationship with influencer engagement

Nov 3, 2026

Regular giving can affect how customers view corporate donations, study finds

Nov 2, 2026

How describing the same food as having few ingredients can change interest

Nov 2, 2026

Suggested prices can change what marketplace sellers earn, Mercari experiment finds

Nov 2, 2026

A change of month can make a sale feel farther away, marketing study suggests

Nov 2, 2026

New and established brands drew different responses to advertising appeals in study

Nov 2, 2026

Community promotions gave lesser-known authors a sales lift in Quebec study

Nov 2, 2026

Believable price guarantees linked to greater trust in retailer survey

Nov 1, 2026

Where customers receive free samples can affect what they do next

Nov 1, 2026

Branded search ads showed no clear sales lift in small business tests

Nov 1, 2026

Tokenized markets promise faster trades, but legal rights and liquidity remain unresolved

Nov 1, 2026

Internet coverage alone cannot close the digital divide, World Bank says

Nov 1, 2026

Energy upgrades can save businesses money, but financing the work remains a hurdle

Nov 1, 2026

Why tighter credit can disrupt supply chains before orders disappear

Oct 31, 2026

South Africa plans a more open payments system as digital transactions grow

Oct 31, 2026