Selling products on the Internet is one of the most profitable businesses in the world. E-commerce is an activity that requires not only a large inventory of goods but is also an art, so today we want to give you a couple of tips that will undoubtedly help you optimize the product sheets of your website and therefore your sales. Let’s Go!
A product file is just the structure of our website, where textual and graphic information about the products you’re selling is placed.
But this goes much further, this information must be valuable, authentic and above all interesting, otherwise users will leave us.
After reading about this topic, you may have created a quite attractive template of your e-commerce where you probably wrote one or two descriptions for the more than 100 products you have for sale.
If you have done this you have made a terrible mistake, but don’t worry. This is a mistake we all make when creating a product file.
Pay close attention to the following tips and you will soon be able to develop better product cards for each of your products.
1. Study the market
Like any other online marketing strategy in e-commerce it is vital to carry out market research that allows you not only to segment your target audience but to pinpoint the needs of your visitors.
By knowing your audience you will have the ability to talk to them about what they want to hear, you will be able to solve all their doubts and most likely you will be able to place one of your products at their door every time they visit you.
2. Develop effective copywriting skills
Writing is an easy task, but knowing which words to put on a text card to attract your visitors’ attention is a slightly more complex job.
That’s why you must be very careful with the copywriting you use in your site, this will not only allow you to increase your sales but will also save you a lot of headaches.
Copying and pasting the same description for all your products can save a lot of time and money, but this practice will only bring you penalties from Google for duplicate content and your visitors will not know why they should buy from you and not from others.
Be sure to describe the technical features of your products, which is why it’s important to post a Product Data Sheet.
3. Don’t underestimate the power of opinions
Posting reviews or testimonials from people who have bought from your store is a common practice that helps create more trust in users who normally wonder whether they should buy from your online store.
Likewise, it is vital to place ratings on products and promotions since this will help visitors to make the right decisions for them.
4. Don’t hide the call to action
The purpose of a product card is to guide users navigating through our website to the shopping cart.
For this reason, you should make sure to create a simple structure with few tabs and icons: use colors that highlight the options where you want the user to click.
Keep in mind that if the shopping cart is not visible, the shopping experience will be negative and frustrating for the user, with higher probabilities for them to leave the website.
5. Set up SEO-oriented content
Make sure your product sheet has detailed images of each of the products you have.
Use high definition photos, add multimedia controls that allow visitors to interact with the images so that the images are able to attract users.
It is never too much when it comes to placing photos on our product, try to upload images from all angles and in all sizes and colors.
Interesting related article: “What is E-Commerce?“