In the digital era, businesses become modernized in offering products or services. These businesses started through physical stores and upgraded to online businesses that made them use eCommerce websites, while others continue through digital marketing strategies using SEO optimization. SEO analysis is used to audit a website by identifying opportunities to boost its placement in search engine results. The related goal is to perform both:
- boosts search engine results in placement or SERP
- boosts actual organic referral traffic from the search result
An organic referral traffic is another SEO metric that marketers measure as a component of their overall timetable. The Core Elements of SEO Optimization help your website be in better ranking and will appear in search engines.
3 components of SEO
Understanding each component of SEO is essential. There are three components of SEO related to how Google processes and organizes a website for ranking. SEO professionals play and win the three phases of the game, such as:
- Crawling
- Indexing
- Ranking
If you want your website to improve its visibility, it should go through and complete these phases. The SEO phases improved the website’s visibility in search results, each component of SEO is understood and how it is appreciated. The word of truth for modern SEO: nobody can escape with the loopholes and hacks anymore.
Using the specific components and ranking factors may have worked before, but the sophistication of the algorithm updates in Google has closed these gaps continually. You can’t say that you can’t be smart in your SEO. But, it is essential to optimize all the components of SEO if you want to become successful.
The three main components of SEO are:
- On-page SEO or Content SEO
- Off-page SEO or Links
- Technical SEO
Technical SEO
In technical SEO, it is working on optimizing a website for search engines, which may include activities to improve user experience. The tasks associated with technical SEO include:
- Submitting your sitemap to Google
- Creating an SEO-friendly site structure
- Boosting your website mobile-friendly
- Find and fix duplicate content issues
You must learn the best practices and fundamentals to optimize your website for technical SEO. Technical SEO impacts the website’s performance on Google.
On-page SEO
On-page SEO optimizes the web page content for users and search engines. Here are some practices in on-page SEO optimization:
- Title tags
- Content
- URLs
- Internal links
Off-page SEO
Off-page SEO works on SEO tactics applied outside the website to boost its ranking. The tactics used include:
- Link building
- Guest posting
- Social media marketing and more
Off-page SEO goal is getting search engines to notice your site as more authoritative and trustworthy. One great example of off-page SEO is backlink indexing. Once you have successfully indexed backlinks, it shows positive impacts on your search engine rating. You will be seeing your website and backlinks on the first or second page of search engine results.
SEO optimization doesn’t only boost the visibility of your website but also builds your reputation for the customers, especially in search engines.
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