Ensuring that people and potential clientele are not annoyed or discouraged is part of the creed of inbound marketing. So how come that there are still numerous websites that are wedged with elements that visitors complain about over and over? Perhaps you got overly excited about designing your own website or another possibility is that you are terrified with the thought of doing it by yourself. Nevertheless, one should not forget all the user experiences that may have made you mad throughout the years.
This article will discuss twelve possible reasons why people dislike your website. This list is not to discourage you but to make sure that your website visitors and potential clients are attracted and engaged so that they can see what you have to offer.
These twelve things will hopefully aid you to avoid committing mistakes that discourage your current and future customers.
1. Website is too sluggish
The advent of Vines, TikTok, and memes has made the possibilities larger, but attention spans shorter. Slow loading of websites and the multimedia in it annoys visitors to the site. A lot of internet users are impatient because they have already experienced high speeds, and they would want to access your website immediately. These are potential customers that might have been held back by your site’s slow page loading.
Choosing reliable providers to host your site or reducing code to optimize the elements in your site are some of the things you can do to avoid discouraging your site visitors. There are also available tools online that may test and increase your website speed and improve the mobile accessibility of your site.
2. Lack of mobile optimization
Chances are, most people visiting your site also own a smartphone and currently, mobile users outnumber users of desktop computers. That is why it is almost compulsory in today’s worldwide web to have your website optimized for mobile phones. You cannot expect your visitors to pan or zoom incredibly small contents of your site and risk pressing the wrong buttons. Even search engines that deem a site unfit for mobile use may not show such a website in the results when one is browsing the internet.
If you are still unsure of how to go about this, using a mobile-optimized theme or application that can aid you in improving your visitor’s experience is a step towards the right direction. Your site needs to be ideal for mobile use in order to be more effective and competitive in today’s digital market.
3. Difficult navigation and poor lead assignment
It is possible that your website is disliked because it is not user-friendly in the sense that it is a fortress and too difficult to navigate. In addition, a site visitor who may be a potential customer and good lead may be discouraged from moving a step further because his or her concerns or queries may not be addressed immediately or that the client cannot find his way around the site. Both poor navigation and lead assignment can affect SEO, traffic, and bounce rate.
A good web designer is not too hard to find nowadays and can help improve your site. There are also lead distribution platforms like Adrack that may address the gap on lead assignment and will assign a potential customer or lead to relevant teams on sales, services, or marketing depending on the need.
4. Media that autoplays
So a site visitor clicked your site and also has multiple tabs open. If this guest is watching a film or listening to music on the side, it can really get into his skin when he suddenly hears another audio playing. Or when a visitor is excited to read an article or online material on your site and turns out some multimedia content in that tab autoplays. Worse if this happens in an office setting. This may be very awkward or annoying to your visitor, or worse, it may be alarming and intrusive.
Nevertheless, this is something that you can control, and you have to because there is a very high chance that your site visitors hate autoplay multimedia and ads.
5. Incomplete contact information
If your site visitors have questions or need more information, then most probably they will go and check your contact information. If this part of your website is incomplete, your potential clients may never fully commit to what you can offer. They may want your email address or your location’s physical address and the worst part that annoys site visitors is discovering that key information is not available.
To avoid this, make sure that your contact information is up to date and accurate. Plus, when you do receive calls, queries, and whatnot, you also have to keep up in responding.
6. Incomprehensible “About Us” Page
Believe it or not, visitors do check out the “About Us” page frequently. Visitors who check this part of your website may be driven by curiosity or care. Oftentimes, this part can make or break a potential company-client relationship. If they are interested and may actually be a good lead and they are most likely to be a customer or patron, then an unintelligible “About Us” page may be very discouraging.
You have to make sure that your words in your “About Page” say something and make an emotional impact on your site visitors. Focus on language that will connect to people and make sure everything is updated.
7. Keyword bombardment
It was believed before in the world of SEO that more keywords would mean better content. Optimization previously would have meant such – inserting keywords into all corners available. The good news is that the times and search engines have kept up with the changes. This means that overly-optimized does not necessarily mean good.
SEO writing tips are available everywhere on the internet and putting up engaging content into your website will more likely make your visitor a believer.
8. A blog-less site
A website with a complimentary blog is more effective since a blog site can provide opportunities to your site visitors to get more information and to proceed with caution through research. Business blogging is an effective tool to boost your website and company further. Plus, blogging is considered as one of the best marketing strategies to drive clients and customers to your website. There are also a lot of search opportunities put out there often and are made possible by blogging.
A potential client may do intensive research first before making contact for a possible service or sale. If your site visitors see answers to their questions in your blog and that your posts have reassured them, they are much more likely to contact you or your team.
9. User-unfriendly internal links
Internal links are really helpful except when done incorrectly. Readers or visitors of your site may be pointed directly to other parts of your website that may give them relevant information. However, one of the reasons why people may dislike your website is because your internal linking is not user-friendly or worse, nonfunctional.
Avoid using internal links excessively and only add these links to pages that will lead your site visitors to other relevant pages that will improve their experience or will provide more pertinent information.
10. Excessive pop-ups
Pop-ups can be useful, but too much of them are very disruptive. There is a right way to use pop-ups, and you may start by using it in moderation and track them for effectiveness.
Make sure that your pop-ups are smart, which means these are directed to a particular type of visitor or use them for a certain purpose in your marketing. Do not forget to assess their effectiveness and whether these clicks create a better user experience in your site.
11. It looks ancient
Modern graphic design is cool and accessible. So if your website looks as if it is stuck and frozen in time, with GIFs and flashing multimedia content that reminds you of the early 2000s, then your visitors may opt their way out of your site.
There are a lot of available software and applications out there that can help you make your site look stunning. There are also sites that provide templates and themes that can be modified to suit your brand or objectives. You just need the patience to look for them and perhaps throw in a few bucks to acquire that domain.
12. Too much stock photos
Another thing that people hate about certain sites is the excessive use of stock photos. This practice will make your site indistinguishable from other sites and make your content look cheesy or unoriginal. Plus, that could be the point where your marketing may go downhill.
Of course, it is obvious that you should use images in your content and research has shown that websites with high-quality images are more compelling, and thus, receive more views. Too many stock photos also make your site look generic and increase the bounce rate. To avoid this, use images that are unique (definitely with consideration of its copyright) and hard to find. You may also opt for illustrations or simply use your own company’s photos.
Keep in mind that your website is a statement about you and your brand. You may see the tense of websites that many businesses and entrepreneurs pay for a beautiful design but forget to pay attention to the functionality. By following the tips described above you will have many more chances to keep your visitors on your website as long as you can.
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